By Erin Reimann
Google has made a series of commercials using real users and real videos to advertise the browser Google Chrome. These commercials model features of the browser while showing the audience a piece of every demographic. It is essentially a commercial for everyone. And I mean EVERYONE. In it we see images and videos that all viewers can relate to. The commercial is titled “Make It Happen” and it is both inspiring and interesting. We are shown images of children, young adults, “to do” lists, Facebook, fathers, TED Talks, basketball, young women, old women, babies, business owners, couples, cooks and youtube. The commercial is excellent at showing viewers images they know and use every day and can evoke emotional responses from these images. Google has taken its target market and literally put them in their ads.
At first I thought the problem with this commercial was after you watch it in its entirety, you still don’t know what exactly Google Chrome is or does. I, myself didn’t know what Google Chrome offered and had to Google it to find out. This is the strategy they have used. Viewers become curious and then are directed to the website to find out what Chrome can do for them. Once prospective customers have invested this much in the "research" of the product, Google has succeeded. Google is now a household name and has become a verb: to Google. Having this kind of brand familiarity has made Google the number 1 search engine used in 2012 and Google Chrome is the most downloaded internet browser. Google has also posted an annotated version of this commercial to give you even more information about the capabilities of Chrome.
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