Tuesday, December 11, 2012

Sound proof, not Hazard proof

http://www.youtube.com/watch?v=CBUsJjoKdq0

We all know how much moms love quiet children. The Toyota Carola is meant to bring that silence. What better way to make babies and children more relaxed than to have no outside noises? This target market of parents may even find that their children sleep more and longer when on long car rides.
Besides parents I think this commercial is also targeting young adults, not everyone can afford a luxury car but the Carola is an excellent way to make yourself part of that companies brand preference.
They did a great job with making weird and spontaneous determining dimensions, badgers are known to be very vicious and i think the thought of that guy getting attacked in basically a sound proof chamber is hilarious. This has to be a British Toyota commercial because of the accents and the slogan at the end. That slogan really gives it a funny additive. All in all this commercial in my mind was very effective. The brand insisters will still buy the car along with the early adopters because of the features and the humor.

Monday, December 10, 2012

Harley Davidson


"We All Believe in Sticking it to the Man Down Here."

Katie Chapman

Harley Davidson is known as the “All American” company. It strives to create rebels and push freedom and the open road. It makes its way off the beaten path and creates life-long customers through its brand insistence. They not only push selling the motorcycles, but selling the “fulfillment of dreams. Harley is a lifestyle. It is the open road and adventure they give to the suburban dad. It makes wind the only hair product for Harley women. In the world tattoo rankings HD comes in number two behind “mom.” They are the pioneers and innovators in getting and keeping customers. Customer retention is at its best. No one ever buys a Harley and returns it, they just upgrade. I chose this commercial because I love what it has to say. I love the Harley Davidson advertisements and the “sticking with America.” I own a Harley Sportster and their advertisements always make me love the brand that much more. Harley has done a lot over the recession to keep people coming to HD. They offered buyback programs and also affordable new bikes. They are one of the best examples of companies who have created a brand that everyone knows and everyone envies. They aren't for the white collared men, they are for everyone.

“We believe in going our own way. All of us believe in sticking it to the man down here. We believe in the sky and not a sun roof.  We believe in wearing black because it doesn't show any dirt – or weakness.”

Freedom and wind outlast hard times and the rumble of an engine drowns out all the spin of the evening news – Harley Ad.

Thursday, December 6, 2012

AllState Mahem

     
ALLSTATE
  Are You In N Good Hands?

       The Allstate's "mayhem" commercials showed how commercial find interesting ways to attract buyers. their commercial used the "informing, persuading and reminding" new buyers and current ones about what makes  Allstate,  Allstate. They cover everything from property damage, flooding, life insurance to housing and cars insurance.
        the most interesting thing has in my opinion that attract customers is what they have what they call deductibles for Allstate customer. "A deductible is the amount you've agreed to pay out of your pocket before we pay for any covered losses. For example, if the covered claim is $4,500 and you picked a $500 deductible, you pay $500, and we then pay the remaining $4,000. " deductibles can adjusted by customers to meet their needs. in addition their target market is to the masses (from homeowner to young masses) because of their discounts. for example safe drivers can save up 45 % on their car insurance but also combine additional saving they have an Allstate home or life insurance.
     Here Allstate uses this commercial to relate to home owners who are dealing with infestations which a lot of them can find easy to relate with.



Wednesday, December 5, 2012

My Mom Said I Could

Selling condoms isn't an easy thing to sell but it has to get done. When talking bout sex it's hard keeping it PG-13. The marketers behind this Hansaplast, a condom company in Hamburg chose to narrow this commercial to directly to their target market and by using humor.  In different countries there are different ethical guidelines that marketers have to abide by than there are in the United States. The marketers of Hansaplast decided to take that it was fair enough to release this humorous commercial and I agree with them. The target market for condoms is from around age 16 to adults. The joke of the commercial is above the head of children that may happen to see this commercial. Also the message of using/buying a condom gets across by having the out of control child running around. Also the controversial side of this commercial is a part of the marketing scheme. Now when people go into the store to buy condoms and they see Hansaplast, this funny commercial will pop in their head and they will be more likely to buy this product. Hansaplast did a good job marketing their product in this commercial. They took the seriousness about talking about sex during a commercial away and brought in humor. They also knew their target market and directed the commercial to them accordingly and left a lasting impression.

Tuesday, December 4, 2012

E-Trade Baby


          The baby that E-Trade decided to use in their commercials was a great idea.  It showed great brand equity by relating a subject or object directly with their product.  This allows their target market, right away, know when they see the baby they think about E-Trade.  The Target market, I believe, is mass marketed then it is directed to one market.  I say this because, well one it’s a baby and what customers then females would be more attracted to a baby talking then that specific target market. Two, what the baby talks about is business and the stock market and investing with E-Trade, which in that case we think more grown business men for that target market.  This commercial first lunched during the Super Bowl and always had a new commercial for each of the following Super Bowls. This allowed them to not only target specific target market but as well as the masses, for the super bowl has about 40 million viewers on average.  Another thing the baby does is lightens a heavy subject. Investing can be a lot of work and stress because it deals with financing and frankly something a lot of people just don’t want to deal with so knowing that, by adding a talking baby to their brand makes it funny and more intriguing to see what E-Trade is all about and of course seem more fun for their market to get involved

Monday, December 3, 2012

Must see... movie?


As marketing and advertising are becoming more and more prevalent in our daily lives, we now find ourselves exposed to advertising without even realizing or expecting it. Movie trailers are a very specific form of advertising that appeal to a direct target market. Seeing a few specific genres of trailers played before your movie of a correlating theme has become expected, and even happily anticipated. However, commercials are beginning to sneak their way into our 10 minutes of pre-movie fun.
While attending a movie this past weekend, I was watching what appeared to be a trailer for a seasonal love themed movie. The trailer continued on for about 20 seconds, until – BAM – the main characters smack right into a refrigerator, and my typically unadulterated movie experience has just been infiltrated by a Sears advertisement.
I will say that the shock value of the advertisement caught my attention. I had to take a moment to decide whether I was annoyed or impressed – and settled on intrigued. While I do not think that commercials belong in movie theaters once the lights have dimmed down, (I’ll let them have their way with the people who choose to arrive 30 minutes early) I do commend Sears for their creative approach in penetrating a target market. Hats off to you, Sears