everyone knows the geico commercials that have the gecko in them he has an accent and you use name recognition to remember what the commercial was about. that's what stood out to me in these commercials is name recognition.
Just recently they came out with a newer product role model and it is the geico pig named Maxwell he is a cute funny pig that says "weeeeeeee weeee weee weeee" and he's known for that I personally love the commercial and would like to own a pig like Maxwell. our perception of the pig is that he's annoying but it also makes you remember the commercial and using the gecko and Maxwell they seem friendly and you would want to do business with friendly people.
In closing the commercial has some really good ways of making you remember it and some good ideas to keep people entertained. the geico commercials are very similar to the Allstate commercials with the mayhem guy alot of company's are taking a not so funny thing like insurance and making it alot more lightened up and putting a little humor into these commercials is going a long way for these company's.
No comments:
Post a Comment