DROP IT LIKE ITS HOT

Charles Laizer created Sun Drop in 1949. The Sun Drop website doesnt state exactly where he lived but they know it was some where down south. Sun Drop was launched regionally in 1951. As time went on flavors were added and their fan base grew. Also over time up until now they have been bringing Sun drop through out the states one at a time. There form of advertising was simply "Word of Mouth". I think it was hard for them to introduce another soda drink with competitors like sprite and sierra mist,But after long hard work, in 2011 Sun Drop was distributed nation wide. They also offer Diet Sun Drop.
Some "Promotional" activities that I thought were very clever was a contest to the public to send in a video showing " How you Drop It". People from all over the world sent videos of them dancing to snoop doggs " Drop it like its hot" song and the winners video would be aired on there commercials. This was a great way for them to see if their "Target Market" was being reached.

Here is a link to their website www.sundrop.com
And here is an example of one of the contestants videos