"Can You Hear Me Now" ?

In 2000, Verizon Wireless for the first time was the largest cellular network. Later, Verizon adopted the slogan "We never stop working for you," with commercials (starting in 2002[27]) showing a Verizon employee roaming about in strange places continuously asking, "Can you hear me now? Good." (The "employee" is played by stage actor Paul Marcarelli) The "test man" represents Verizon test technicians.[28]

In 2005, Verizon Wireless added an "army" of network engineers into their commercials in conjunction with the "test man" and introduced the slogan "It's the Network." to emphasize their network quality

In 2011, Paul Marcarelli re-presented his role as the Verizon test man to promote the Verizon iPhone 4, slamming AT&T's network when he answers a phone call using the iPhone with, "Yes, I can hear you now."[32]

I never thought this approached would have worked. Having the Verizon test man to promote the iPhone 4 was a great to get their target market attention even more. By doing that, they created brand recognition. Verizon advertise everywhere. Nowadays you see their commercials more and more each day. The quality of the iPhone has been amazing with their 4g service.

I feel like Verizon does a great job with their commercials. They know how to grab the customer’s attention to sell their product. It really does show they’re reliable with their service by having the test man walk around in random far places that you normally wouldn’t get service, but having Verizon, you have the amazing service and full bars.




Info I got about Verizon; http://en.wikipedia.org/wiki/Verizon_Wireless#Advertising

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