Wednesday, November 28, 2012

CHIPOTLE- Back to the start

   
 I chose the Chipotle commercial because I loved their green philosophy  and how they could pass that to its customers; they are the pioneer fast food to use organic and locally grown ingredients that brings competitive advantage. 
The commercial persuade to get back to the old fashion way to create animals and have green healthy food. It make me want to eat a Chipotle and bring brand insistence to its customers. They also educate customers about green philosophy and wrong things others restaurants are normally doing today just to make cheap food no concern with the environment and the chemicals they use that will polluting rivers and be unhealthy.  
Another thing is that the green attitude increases the value of the product that was the Chipotle marketing strategy to mass penetrate the commercial that won top 10 commercial of the year. They also launched a foundation to support sustainable farm. They also use wind turbine in the Chipotle’s farms. That was a great marketing campaign in my opinion; it sends a good message with social responsibility and emphasizes their green philosophy.



Monday, November 26, 2012

Telling Your Story!


Once Upon a Memory’s owner and creator; Robin Lieb, does a super job at marketing and promoting her company. The photographer is an on location photographer meaning, she comes to you. Because this Photographer does not have a studio, it gives her a huge opportunity to be creative with her customers. Robin is mostly an outdoor photographer, but also does great in her client’s beautiful homes! This makes each session more personal and really creates an intimate setting with the client and photographer (place). Her work is very creative and always inspiring.

For her clients it is truly about the value and the relationship they have with Robin.
Once Upon a Memory’s prices are very competitive. Her target market is middle to high class. I say this because with almost all of her sessions there is a minimum $200 print order on top of the $75 session fee & $10 per outfit change if you have them. Her prints are very pricy. One 4X6 is $20 and that is very expensive. But, Once Upon a Memory is not competing with Wal-Mart or Meijer photo prices; the photographer is competing with larger photo companies such as Focal Point and Shannon’s Photography as well as with other small photography business owners.
Robin uses ecommerce for booking, ordering and selling her product.

This is one of Once Upon a Memory’s best promotions! Once a year she does a Holiday Gift sales promotion. This promotion really grabs the customer’s attention! It gives someone that usually could not afford Once Upon a Memory Photography an opportunity to experience the making of a memory.  Half of any kind of session is a huge deal! This can be used for the purchaser’s family or made as a gift.  While her profit may not be what it would be if every customer who participated in this promotion paid full price, she wouldn’t get all of the business because of her high normal prices. This again, makes it affordable for ALL families. It also brings in new customers! Robin Lieb uses Social Media Marketing to produce new customers and to get promotions out to as many people as possible!
            Robin Lieb – Photographer of Once Upon A Memory goes beyond just being your photographer. She becomes a life long friend that you will want at every special occasion to capture your memories in the making. She connects with all of her customers on such a deep level. Because of that combined with her talent, the customer gets the ultimate experience and comes back because they want Robin to document their story with pictures on their wall! 


Wednesday, November 7, 2012

Derrick Rose Shoes



This commercial demonstrates competitive advertising. I think that Adidas did a very good job making a commercial to compete with Nike. Nike is the industry leader in sales of basketball shoes with Adidas in second. Adidas used this commercial to say that their basketball shoes are as good or better then Nikes. Nike uses Lebron James as their face to basketball showing that their shoes are used by champions. I like that Adidas uses Derrick Rose’s injury to their advantage. When I see this commercial I think, yes Nikes are used by champions but Adidases create champions.
            I first saw this commercial while watching ESPN. This tells me that Adidas is trying to hit a target market associated with sports. This is well implemented because the people whom watch ESPN are normally active sports fans. Their demographic would be physically active people who would buy a pair of these shoes. I believe that if Adidas continues to use commercials like this one then they will draw some of the business from Nike or other basketball shoe manufacturers.
            Basketball shoes are far through their product life cycle. So using commercials to persuade customers to buy their product is key to their success. They do this well by mixing it up by saying that their shoes were used to rehab Derrick Rose instead of just used by the star. This is very different from most basketball shoe commercials which I think will help them stick out from the rest.

By: Daniel Falls 






Thursday, November 1, 2012

Cars and Carnivals.

I chose a 1967 Plymouth Belvedere GTX commercial because it shows how presentation and marketing has changed over the years. There are quite a few differences between this commercial and many others you see today because of technology, demographics, and how the commercial itself is shot.

Today a car commercial usually consists of the car itself the majority of the time. Jeep likes to show the wrangler going over rocks while Cadillac does city tours. Car's in early commercials are more likely to show fun places the car can take you instead of how cool or amazing the car itself is. The Plymouth Belvedere GTX is a pretty cool car in my opinion (henceforth the reason I chose this commercial) but the marketing tactic with this form of advertising was not to prove the car was worth buying for quality alone but because if you bought this car you would get up and go do fun awesome things with your time and in general would smile more. Obviously not necessarily true but it worked. The target market for this particular vehicle was middle to upper class most likely white and in their early twenties to early thirties. Being a two door coup it's a sportier car and they try to show so with the happy couple without any kids hinting to that it is a younger persons car who does not have the responsibilities of having children.

This was not a hugely famous or talked about commercial because televisions were expensive and not something everyone had and especially not in color. This car sold pretty well and was able to reach it's target market which were people who probably had color televisions in their family room in 1967.

By: Riley Ledford