Twisting Into Pleasure

Trojan is a very popular, well known brand name for condoms.They are known for their quality and they are a trusted brand. They are also well known for their small, inexpensive pleasurable items. While this is a very touchy topic for some people, Trojan commercials are widespread around the world. They have ran into some problems in the past and had to have their commercials taken off the air because of their content. Unprotected sex is a huge problem in our world today. That is why I think Trojan does an awesome job at marketing their products. They advertise everywhere. I have seen billboards, signs in doctors offices, and plenty of commercials. Word of mouth is a big opportunity for Trojan to obtain customers, when someone buys a product they like, they pass word to their friends. They keep coming out with new products which keeps their name out there.

http://www.trojanvibrations.com/trust-trojan/vibrator-study
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Trojan has come out with a new product called the Trojan Vibrating Twister. I stumbled across a few of their commercials while I was actually looking for a really funny tampon commercial. I watched the videos and they were extremely hilarious and so true. I thought to my self, wow that is awesome marketing right their. Another thing I really liked was the fact that their target market was to an older demographic. They were not targeting or promoting young teenage boys to go out and buy sex toys for their underage girlfriends. It was an adult commercial actually targeting adults to add some spice back into their lives and take some stress out of their long work days. I would say the age group mainly targeted would be late twenty's into the forty year old age group. I even thought empty nesters would be a great group to target, because they have extra money laying around that they would normally be spending on their kids, and now they don't even have to worry about their children being home.

Trojan took a risk when making this commercial but they had the right idea in mind. The commercial portrays a man hearing that his wife wants to mess around with the vibrating twister later, so this gives him the incentive to do anything for her. He thinks of all the activities she would like to do and offers them to her, while thinking in his head that he just cant wait to get he day over with. At the end of the commercial, Trojan has a small information section explaining their product and has couples talk about how great it worked for them. I thought it was a great endorsement and it gave me some good laughs.

Chelsea Levier