We all know how much moms love quiet children. The Toyota Carola is meant to bring that silence. What better way to make babies and children more relaxed than to have no outside noises? This target market of parents may even find that their children sleep more and longer when on long car rides.
Besides parents I think this commercial is also targeting young adults, not everyone can afford a luxury car but the Carola is an excellent way to make yourself part of that companies brand preference.
They did a great job with making weird and spontaneous determining dimensions, badgers are known to be very vicious and i think the thought of that guy getting attacked in basically a sound proof chamber is hilarious. This has to be a British Toyota commercial because of the accents and the slogan at the end. That slogan really gives it a funny additive. All in all this commercial in my mind was very effective. The brand insisters will still buy the car along with the early adopters because of the features and the humor.
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