Viva Young Taco Bell - 2013 Super Bowl Commercial

Taco Bell’s Super Bowl Ad was one of the best of the year. The ad did a really good job representing taco bell as a late night place to hang around. Taco Bell makes the association of being young and having fun, with late night meals at everyone's favorite fast food restaurant. The younger generation can relate to  the wild and crazy activities of the retirees, and the  older generation can take the idea that Taco Bell is a fun way to change things up. The song was a spanish version of the song “We are young” by the band FUN. Even though the song is in spanish, the song has become incredibly popular and  the  instrumental is easily recognized by the majority of the viewers. No matter how old you are, you can still act young and  have a great time at Taco Bell. 

Even though Taco Bell did not not advertise a specific product, they were still able to promote their slogan, “Live Mas” ( Live More). For that reason I believe Taco Bell knocked it out of the park with this ad. Viva La Taco Bell.