E-Trade Baby

          The baby that E-Trade decided to use in their commercials was a great idea.  It showed great brand equity by relating a subject or object directly with their product.  This allows their target market, right away, know when they see the baby they think about E-Trade.  The Target market, I believe, is mass marketed then it is directed to one market.  I say this because, well one it’s a baby and what customers then females would be more attracted to a baby talking then that specific target market. Two, what the baby talks about is business and the stock market and investing with E-Trade, which in that case we think more grown business men for that target market.  This commercial first lunched during the Super Bowl and always had a new commercial for each of the following Super Bowls. This allowed them to not only target specific target market but as well as the masses, for the super bowl has about 40 million viewers on average.  Another thing the baby does is lightens a heavy subject. Investing can be a lot of work and stress because it deals with financing and frankly something a lot of people just don’t want to deal with so knowing that, by adding a talking baby to their brand makes it funny and more intriguing to see what E-Trade is all about and of course seem more fun for their market to get involved