Harley Davidson

"We All Believe in Sticking it to the Man Down Here."

Katie Chapman

Harley Davidson is known as the “All American” company. It strives to create rebels and push freedom and the open road. It makes its way off the beaten path and creates life-long customers through its brand insistence. They not only push selling the motorcycles, but selling the “fulfillment of dreams. Harley is a lifestyle. It is the open road and adventure they give to the suburban dad. It makes wind the only hair product for Harley women. In the world tattoo rankings HD comes in number two behind “mom.” They are the pioneers and innovators in getting and keeping customers. Customer retention is at its best. No one ever buys a Harley and returns it, they just upgrade. I chose this commercial because I love what it has to say. I love the Harley Davidson advertisements and the “sticking with America.” I own a Harley Sportster and their advertisements always make me love the brand that much more. Harley has done a lot over the recession to keep people coming to HD. They offered buyback programs and also affordable new bikes. They are one of the best examples of companies who have created a brand that everyone knows and everyone envies. They aren't for the white collared men, they are for everyone.

“We believe in going our own way. All of us believe in sticking it to the man down here. We believe in the sky and not a sun roof.  We believe in wearing black because it doesn't show any dirt – or weakness.”

Freedom and wind outlast hard times and the rumble of an engine drowns out all the spin of the evening news – Harley Ad.