During the Super Bowl this past Febuary my favorite commercial aired. A man is planting flowers in his garden when he spots a sign for a missing cat. Then he has that look on his face like he knows what happened when all of a sudden he turns around to be face to face with a Great Dane. The dog slides a bag of doritos across the grass like a mob boss would slide cash across the table to pay somebody off. The bag of doritos has a sticky note on it saying "you didnt see nuthin." The man takes the bag and accepts it as payment to keep his mouth shut. Then looks really satisfied like he got a really good deal.
The title of the commercial is man's best friend. Man's best friend has always been a dog but you get the hint in the this commercial that doritos is trying to convey that it is "man's best friend." As a best friend there suppose to comfort you and help you and the dog didnt do any of the above while the doritos satisfied the man beyond believe. The marketing strategy used with this commercial was to show how good doritos was that somebody would take a bribe from a dog. This gives the commercial alot of value because people love dogs and trust them. This commercial also appeals to a mass market that helps it reach maximum exposure.
In conclusion this ad reaches a very wide demographics of people ranging from teens all the way to seniors. It has the ability to touch everyones emotions and because of this gives it maximum exposure. Also doritos is a very strong brand name and they do a good job of showing there brand as much as they possibally can, cementing the doritos name inside everyones head.
No comments:
Post a Comment