I choose
this video because Disney is a strong brand and always have amazing marketing
campain, This commercial show different type of girls and different ages
and that connect with their target marketing where every young girl, can
be a potential customer. Disney always keep in touch with the customer, they
try involve all the generations; the same movie that I watched, my kids will
watch.Doing a good marketing research they have focus to watch the changes
between the generation.
Disney
thought about the princess concept and replied with “I am a Princess” , a video
that celebrates the princess in every girl, constructing new meanings to the
word and encouraging girls to conquer your goals.Princesses of yesterday always needed to be saved and do not fit the current feminine reality. Today, we see increasingly strong female characters, determined and able to save themselves of the challenges.
The
marketing campain show a new type of they try to bring back old values like
bravery, trust, loyalty, generosity, kindness, compassion and the ability to
defend itself and others are among the words behind this new concept.
No comments:
Post a Comment