E-Trade Baby Solitary

 While watching television, one may came across an E-trade commercial that just sticks. The commercial had a talking baby with the sound of an adult voice sitting in a crib because he was in "solitary" for trying to ride the dog. While in the crib he starts talking about how he can get on E-trade and check out his investments, portfolio, and research stocks until a woman comes in the room and takes the device away. To this reaction, the baby then pulls out a smart phone and pulls up an application to continue using E-trade. 

This commercial advertisement is appealing because it was very funny and now whenever people see a talking baby on T.V they know that it is an E-trade commercial. This gave E-trade brand recognition over other competitors.  E-trade did a good job on trying to reach a new target market by having a couple of different marketing mixes. Showing that a baby can do it means that anyone can do it and doesn't matter how old you are. E-trade also benefits from e-commerce by having a website that helps investors plan their futures rather than going to retail branches and speaking with financial consultants. At the end of the commercial, E-Trade's logo pop up and says, "E-trade investing unleashed." This allows all viewers to not only recognize their brand, but also their logo.

The talking baby ads first started in 2001 during a Super Bowl commercial. Since 2007, E-Trade has boosted its number of brokerage accounts by 9.4% to 2.7 million (San Francisco Chronicle). Their latest 2012 baby commercials deals with how the baby faces life events that make people want financial planning. Overall, E-Trade did an excellent job in using this commercial to get their marketing campaign across. They talked about what potential customers can do while on E-Trade to let them understand what their company is about, and used a sense of humor with a talking baby to make the viewers remember their brand.