Victoria's Secret Reward Card

 Marketing Auditorium

How a little thinking can make the difference?

 Victoria’s Secret: Secret Reward Cards Valued at $10 - $500

As America’s largest lingerie retailer, Victoria’s Secret boasts an extensive collection of brasseries, panties, other undergarments, and sleepwear products in over 900 nationwide retail locations. Victoria’s Secret also carries a beauty line which includes lotions, bath products, perfumes, and cosmetics. Shoppers may subscribe to their direct-mail catalog as well as visiting their online shop at

www.victoriassecret.com.    

www.victoriassecret.com/secret-rewards

Through November 28 each day, you can try to score a free Victoria’s Secret Reward Card valued at $10, $50, $100 or $500!

In 2006, I decided to apply for a Victoria’s Secret’s credit card which was approved. I started receiving coupons for free items.  One day, I walked into the store and saw a sign “Buy one item, and get a gift card.’’ I bought two items for $5 each and received 2 gifts cards redeemable in two weeks.

The day I was supposed to redeem the cards, I went early and I was shocked when I learned that my first gift cad was valued at $100 and the other one was good for $10. I was so happy that I spent both of the gift cards right away.

One of the best ways to bring customers in the store is sale promotion, which includes coupons, sample, gifts, contests and many others.

                                                     

                                                                    

Get Me A Whopper!

     When Burger King decided to "see what would happen" when they stopped selling the Whopper for one day, it was a clever way of conducting some very beneficial, and inexpensive qualitative research.  The responses they got from the unknowing participants gave Burger King insight on how their customers feel and what they think about their product-- or how they would feel if that product was suddenly no longer on the market.  In the commercial it was said that people "freaked" when they were told they could not get the Whopper, the burger that Burger King is "The home of".

A shocked customer learns the Whopper has
been taken off the menu.

     A customer being interviewed outside, said, "They're absolutely foolish to do such a thing." Another was quoted, "That's the stupidest thing I've ever heard."  One woman in the drive-thru line demanded to see the manager at the window! The overall reaction Burger King received from their loyal Whopper fans was "stunned outrage" - says Suzanne Vranica, a writer for The Wall Street Journal. Her article states, "The videotaped hoax was a twist on a market research technique called "deprivation research," in which marketers measure how loyal consumers are to a brand or product by taking it away from them."

    In just two months after the commercials had aired on TV, the video had been played 3.3 million times on Burger King's website, over 350,000 views on YouTube, and most important of all, helped sell more burgers.  After seeing the campaign, more people had gone to Burger King to get their beloved Whopper.  

"The Lost Dog"

Three years may seem like a long time for a commercial to last, but MasterCard found a way to make it work. Each 30-second commercial premiering once a year during the superbowl, one was able to feel connected to the story of “the lost dog.” It was a genius way of advertising that kept people wondering what would happen or if the dog will ever return home, all while keeping the brand “MasterCard” trapped in their minds.

This commercial’s target audience was geared towards middle-class families. Many families go on fun road trips to connect with each other, and if they have a dog, you better believe he’s coming too! This would appeal to the families that have a sense of their lives being similar to the one in the commercial. Although they are on a family vacation, it’s easy to get wrapped up in whatever you’re doing (in this case the family is taking a family picture.) We are all familiar with the MasterCard advertisement slogan, “priceless” and this commercial was a clever way to expand on it.

Many people could view this ad and be touched, simply because we can all relate to the feeling when something that is very important to us becomes lost. I love how instead of showing how the family felt, the commercials took a journey with the Badger. You want Badger to make it home, and when he finally does, you can feel the excitement with the family.

E-Trade Baby Solitary

 While watching television, one may came across an E-trade commercial that just sticks. The commercial had a talking baby with the sound of an adult voice sitting in a crib because he was in "solitary" for trying to ride the dog. While in the crib he starts talking about how he can get on E-trade and check out his investments, portfolio, and research stocks until a woman comes in the room and takes the device away. To this reaction, the baby then pulls out a smart phone and pulls up an application to continue using E-trade. 

This commercial advertisement is appealing because it was very funny and now whenever people see a talking baby on T.V they know that it is an E-trade commercial. This gave E-trade brand recognition over other competitors.  E-trade did a good job on trying to reach a new target market by having a couple of different marketing mixes. Showing that a baby can do it means that anyone can do it and doesn't matter how old you are. E-trade also benefits from e-commerce by having a website that helps investors plan their futures rather than going to retail branches and speaking with financial consultants. At the end of the commercial, E-Trade's logo pop up and says, "E-trade investing unleashed." This allows all viewers to not only recognize their brand, but also their logo.

The talking baby ads first started in 2001 during a Super Bowl commercial. Since 2007, E-Trade has boosted its number of brokerage accounts by 9.4% to 2.7 million (San Francisco Chronicle). Their latest 2012 baby commercials deals with how the baby faces life events that make people want financial planning. Overall, E-Trade did an excellent job in using this commercial to get their marketing campaign across. They talked about what potential customers can do while on E-Trade to let them understand what their company is about, and used a sense of humor with a talking baby to make the viewers remember their brand. 

I am a Princess

I choose this video because Disney is a strong brand and always have amazing marketing campain,  This commercial show different type of girls and different ages and that connect with their target marketing where every young girl,  can be a potential customer. Disney always keep in touch with the customer, they try involve all the generations; the same movie that I watched, my kids will watch.Doing a good marketing research they have focus to watch the changes between the generation.

Disney thought about the princess concept and replied with “I am a Princess” , a video that celebrates the princess in every girl, constructing new meanings to the word and encouraging girls to conquer your goals.

Princesses of yesterday always needed to be saved and do not fit the current feminine reality. Today, we see increasingly strong female characters, determined and able to save themselves of the challenges.

The marketing campain show a new type of they try to bring back old values like bravery, trust, loyalty, generosity, kindness, compassion and the ability to defend itself and others are among the words behind this new concept.

http://www.youtube.com/watch?feature=player_embedded&v=qUGnu0gXtn4

"Man's Best Friend"

During the Super Bowl this past Febuary my favorite commercial aired. A man is planting flowers in his garden when he spots a sign for a missing cat. Then he has that look on his face like he knows what happened when all of a sudden he turns around to be face to face with a Great Dane. The dog slides a bag of doritos across the grass like a mob boss would slide cash across the table to pay somebody off. The bag of doritos has a sticky note on it saying "you didnt see nuthin." The man takes the bag and accepts it as payment to keep his mouth shut. Then looks really satisfied like he got a really good deal.

The title of the commercial is man's best friend. Man's best friend has always been a dog but you get the hint in the this commercial that doritos is trying to convey that it is "man's best friend." As a best friend there suppose to comfort you and help you and the dog didnt do any of the above while the doritos satisfied the man beyond believe. The marketing strategy used with this commercial was to show how good doritos was that somebody would take a bribe from a dog. This gives the commercial alot of value because people love dogs and trust them. This commercial also appeals to a mass market that helps it reach maximum exposure.

In conclusion this ad reaches a very wide demographics of people ranging from teens all the way to seniors. It has the ability to touch everyones emotions and because of this gives it maximum exposure. Also doritos is a very strong brand name and they do a good job of showing there brand as much as they possibally can, cementing the doritos name inside everyones head.

 doritos commercial

"Sexy and I know It"

“I’m Sexy and I know It”

Grace Reef

During the 2012 Super bowl there was an epic commercial presented by M&M.  It included a brown female M&M talking with friends, in the background there are two men standing and laughing at the M&M.  She stopped talking to ask her friends if he was laughing at her.  One friend responds “he thinks your naked”.  She is only brown because that is the color of her shell.  Meanwhile another red M&M shows up and responds with “OH! It’s that kind of party” ripping his shell off and dancing to the song “I’m Sexy and I Know It”.   

This commercial has the sex appeal of taking clothes off but also is being shown directed to an older target market for a small chocolate candy.  When I think of a chocolate treat I usually think of a kids treat, selling to an older crowd is part of market development; trying to reach a new target market.  M&M is in a generic market, for the fact that they had a broad amount of people that eat their product.  Not everyone would enjoy this commercial as much as I did; small children enjoy M&M as well as many other ages, so showing this commercial is not appropriate for small children to be watching.  They also use branding to advertise their product; everyone knows what M&M’s are so they don’t have much explaining to do about the product. 

Being a young college student I really enjoyed watching this commercial, the cultural and social environment I am in I could easily become a potential customer.  I believe this is a good way to advertise, they have a well-known song and a product that many people know about, plus it was a really funny commercial.  Overall I think M&M did a great job in the marketing aspect on this commercial. 

 

http://www.youtube.com/watch?v=mI0ff3iO3n0 

May The Force Stay With You VOLKSWAGEN!!!!

When you hear Volkswagen Passat, what image comes to mind? Is it the vehicle itself or quite possibly is it the cute little super bowl ad they debuted in 2011? Foe me it’s that cute little commercial. The little boy trying to use “The Force” to move the dog, a doll, a sandwich, and then start his dad’s car.

Personally I thought it was great marketing. It was not over the top with the features and benefits of the car. In fact they never discuss the car in the commercial at all. The target market seems to have a couple of different marketing mixes. I would say the main target market would be the middleclass, 35-55 age group with small children. However, it also seems they could be targeting the science fiction genre of the 35-55 something’s as Star Wars was popular mostly in the 80’s.

If you saw the commercial you remembered it. It is almost guaranteed that you also remembered that the car was a Volkswagen. That was the goal right? Branding. Their brand etched into your brain. The point, next time the 40 something’s with children need to buy a new car they first look at a Volkswagen. That little commercial plays in the back of their mind. It got in there. They might not remember that it was a Passat specifically but they remembered it was a Volkswagen. Making it quite possible that the first vehicles they choose to look at and think about are Volkswagens.

The commercial also invokes a good feeling and maybe even a chuckle or two. When the dad starts the car and gives his child’s ego a bit of a boost by doing so, that’s where the good feeling comes in. If you were a parent watching the commercial you completely related to that. Probably thought, “I would totally do that if my son/daughter was dressed like Vader and was doing that by my car” This goes to that psychological part of the marketing mix.

Bravo Volkswagen!! Volkswagen got into our emotions and we now feel good about the possibility of purchasing aVolkswagen, and maybe a Passat specifically.

Budlight Presents

Mr. Really, really, really, bad dancer, is one of the most humorous ad's from Bud light. The "real men of genius" commercials have been around since 1998 and can be heard on the radio or seen on the television. They started off just making 6 of these and now have over 158! Beer commercials rely a lot on advertisement to sell their product. They use humor to get the audience’s attention. When you hear “real men of genius,” you’re not expecting to hear a beer commercial following, until the commercial goes into a not too far from the truth of some of the things men do. “Arms swinging, knees bending, head bobbing to no particular rhythm. You're either dancing or having a seizure. (Call me a doctor!)As soon as you hit the dance floor the taunts begin. "Is that all you got playa?" Unfortunately, yes that's all you got. Who's in the house? Some guy who can't dance, that's who's in the house. (You’re a star).” The “real men of genius, Mr. really, really, really, bad dancer,” is one of the first commercials that was debuted for the “real men of genius” and is considered one of the top commercials aired. As you can read here where the humor comes in but in the clip you also see what a really, really, really, bad dancer actually looks like. At the end of these commercials they state “So crack open an ice-cold Bud Light Mr.”, whatever the theme of the commercial they have decided on. In these commercials the first thing that is stated is “Bud light presents” and at the end they have Mr. Whoever, “crack open an ice-cold Bud Light Mr. Whoever.” So using bud light in the beginning and end was a good way to brand familiarize the audience, and kept their attention using humor. Wanna go crack open one now?!