In 2000, Verizon Wireless for the first time was the largest cellular network. Later, Verizon adopted the slogan "We never stop working for you," with commercials (starting in 2002[27]) showing a Verizon employee roaming about in strange places continuously asking, "Can you hear me now? Good." (The "employee" is played by stage actor Paul Marcarelli) The "test man" represents Verizon test technicians.[28]
In 2005, Verizon Wireless added an "army" of network engineers into their commercials in conjunction with the "test man" and introduced the slogan "It's the Network." to emphasize their network quality
In 2011, Paul Marcarelli re-presented his role as the Verizon test man to promote the Verizon iPhone 4, slamming AT&T's network when he answers a phone call using the iPhone with, "Yes, I can hear you now."[32]
I never thought this approached would have worked. Having the Verizon test man to promote the iPhone 4 was a great to get their target market attention even more. By doing that, they created brand recognition. Verizon advertise everywhere. Nowadays you see their commercials more and more each day. The quality of the iPhone has been amazing with their 4g service.
I feel like Verizon does a great job with their commercials. They know how to grab the customer’s attention to sell their product. It really does show they’re reliable with their service by having the test man walk around in random far places that you normally wouldn’t get service, but having Verizon, you have the amazing service and full bars.
Info I got about Verizon; http://en.wikipedia.org/wiki/Verizon_Wireless#Advertising
My videos;
Wednesday, March 28, 2012
DROP IT LIKE ITS HOT
Charles Laizer created Sun Drop in 1949. The Sun Drop website doesnt state exactly where he lived but they know it was some where down south. Sun Drop was launched regionally in 1951. As time went on flavors were added and their fan base grew. Also over time up until now they have been bringing Sun drop through out the states one at a time. There form of advertising was simply "Word of Mouth". I think it was hard for them to introduce another soda drink with competitors like sprite and sierra mist,But after long hard work, in 2011 Sun Drop was distributed nation wide. They also offer Diet Sun Drop.
Some "Promotional" activities that I thought were very clever was a contest to the public to send in a video showing " How you Drop It". People from all over the world sent videos of them dancing to snoop doggs " Drop it like its hot" song and the winners video would be aired on there commercials. This was a great way for them to see if their "Target Market" was being reached.
Here is a link to their website www.sundrop.com
And here is an example of one of the contestants videos
Friday, March 23, 2012
"Stay Thirsty My Friends"
Created by: Sarah Mechalko
Dos Equis is an imported beer from Mexico and a product line of Heinekin. About six years ago, imported beer sales were declining and they needed a way to increase their sales and become a well know premium imported beer. The firm did research and found that the average beer drinker wanted to be seen as anything but average. To create awareness and curiosity, they introduced their new campaign lead, “The Most Interesting Man in the World.”
Instead of creating a commercial that had attractive people partying in it like everyone else in their market industry, they used an older, classy male. Their website describes their spokesperson as being; “seasoned in years, deserving of respect and grey-haired enough not to be viewed as competition, the Most Interesting Man is a magnet, rather than a mirror. He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly.”
I would have never thought that this approach would work but statistics show that while most imported beer sales were declining, Dos Equis sales increased. Since they started their campaign, total dollar sales have increased by 33.7%. Humor plays a prominent part in their ads and they use it to create messages that the target market will understand and enjoy. By doing something other than the ordinary, they managed to create brand recognition, increase message persuasiveness, overcome brand resistance and above all, increase their sales.
Dos Equis is an imported beer from Mexico and a product line of Heinekin. About six years ago, imported beer sales were declining and they needed a way to increase their sales and become a well know premium imported beer. The firm did research and found that the average beer drinker wanted to be seen as anything but average. To create awareness and curiosity, they introduced their new campaign lead, “The Most Interesting Man in the World.”
Instead of creating a commercial that had attractive people partying in it like everyone else in their market industry, they used an older, classy male. Their website describes their spokesperson as being; “seasoned in years, deserving of respect and grey-haired enough not to be viewed as competition, the Most Interesting Man is a magnet, rather than a mirror. He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly.”
I would have never thought that this approach would work but statistics show that while most imported beer sales were declining, Dos Equis sales increased. Since they started their campaign, total dollar sales have increased by 33.7%. Humor plays a prominent part in their ads and they use it to create messages that the target market will understand and enjoy. By doing something other than the ordinary, they managed to create brand recognition, increase message persuasiveness, overcome brand resistance and above all, increase their sales.
Tuesday, March 20, 2012
Twisting Into Pleasure
Trojan is a very popular, well known brand name for condoms.They are known for their quality and they are a trusted brand. They are also well known for their small, inexpensive pleasurable items. While this is a very touchy topic for some people, Trojan commercials are widespread around the world. They have ran into some problems in the past and had to have their commercials taken off the air because of their content. Unprotected sex is a huge problem in our world today. That is why I think Trojan does an awesome job at marketing their products. They advertise everywhere. I have seen billboards, signs in doctors offices, and plenty of commercials. Word of mouth is a big opportunity for Trojan to obtain customers, when someone buys a product they like, they pass word to their friends. They keep coming out with new products which keeps their name out there.
http://www.trojanvibrations.com/trust-trojan/vibrator-study
>
Trojan has come out with a new product called the Trojan Vibrating Twister. I stumbled across a few of their commercials while I was actually looking for a really funny tampon commercial. I watched the videos and they were extremely hilarious and so true. I thought to my self, wow that is awesome marketing right their. Another thing I really liked was the fact that their target market was to an older demographic. They were not targeting or promoting young teenage boys to go out and buy sex toys for their underage girlfriends. It was an adult commercial actually targeting adults to add some spice back into their lives and take some stress out of their long work days. I would say the age group mainly targeted would be late twenty's into the forty year old age group. I even thought empty nesters would be a great group to target, because they have extra money laying around that they would normally be spending on their kids, and now they don't even have to worry about their children being home.
Trojan took a risk when making this commercial but they had the right idea in mind. The commercial portrays a man hearing that his wife wants to mess around with the vibrating twister later, so this gives him the incentive to do anything for her. He thinks of all the activities she would like to do and offers them to her, while thinking in his head that he just cant wait to get he day over with. At the end of the commercial, Trojan has a small information section explaining their product and has couples talk about how great it worked for them. I thought it was a great endorsement and it gave me some good laughs.
Chelsea Levier
http://www.trojanvibrations.com/trust-trojan/vibrator-study
>
Trojan has come out with a new product called the Trojan Vibrating Twister. I stumbled across a few of their commercials while I was actually looking for a really funny tampon commercial. I watched the videos and they were extremely hilarious and so true. I thought to my self, wow that is awesome marketing right their. Another thing I really liked was the fact that their target market was to an older demographic. They were not targeting or promoting young teenage boys to go out and buy sex toys for their underage girlfriends. It was an adult commercial actually targeting adults to add some spice back into their lives and take some stress out of their long work days. I would say the age group mainly targeted would be late twenty's into the forty year old age group. I even thought empty nesters would be a great group to target, because they have extra money laying around that they would normally be spending on their kids, and now they don't even have to worry about their children being home.
Trojan took a risk when making this commercial but they had the right idea in mind. The commercial portrays a man hearing that his wife wants to mess around with the vibrating twister later, so this gives him the incentive to do anything for her. He thinks of all the activities she would like to do and offers them to her, while thinking in his head that he just cant wait to get he day over with. At the end of the commercial, Trojan has a small information section explaining their product and has couples talk about how great it worked for them. I thought it was a great endorsement and it gave me some good laughs.
Chelsea Levier
Monday, March 19, 2012
Slap "Yo Momma"
Over the years Doritos have made some pretty interesting commercials that tend to play during the Super Bowl. The main ones that have caught my attention is the one with slapping “yo mamma” and the little boy that slaps his mom’s date. These commercials were rather interesting because I have never seen a commercial that has went to this level before.
This product definitely has BRAND FAMILIARITY because there are a lot of people out there that only eat Doritos. No one really has to go searching for them because they are at every gas station, convenience store, and grocery store. The people that are only going to choose this brand over anything else are called BRAND INSISTENCE.
Doritos is a PRODUT LINE of Frito Lay. Frito Lay has different lines like Sabra which is a hummus, pita chips known as Stacy’s and even different kinds of peanuts. Doritos itself carries over twenty one different flavors. So no matter what you have a taste for you can more than likely find it with this particular brand because the QUALITY will satisfy the customers needs or requirements.
The commercial was a good way to grab peoples attention because it makes you laugh and then it also takes you back to all the times when you have heard someone say “this is so good makes you want to slap yo momma” even though we all know that is just a figure of speech.
The little boy that did the advertising was also a good one because it makes you think what our kids are really thinking when they might see their mom go out on a date. The little boy in this commercial seen how the guy had looked at his mom then he had the nerve to sit down on the couch and eat his Doritos. So from that point on the little boy said “ 1st don’t touch his mom and 2nd Don’t eat his Doritos”. All in all these are the things that make us laugh and it also grabs kids’ attention as well.
Ashley Moor
This product definitely has BRAND FAMILIARITY because there are a lot of people out there that only eat Doritos. No one really has to go searching for them because they are at every gas station, convenience store, and grocery store. The people that are only going to choose this brand over anything else are called BRAND INSISTENCE.
Doritos is a PRODUT LINE of Frito Lay. Frito Lay has different lines like Sabra which is a hummus, pita chips known as Stacy’s and even different kinds of peanuts. Doritos itself carries over twenty one different flavors. So no matter what you have a taste for you can more than likely find it with this particular brand because the QUALITY will satisfy the customers needs or requirements.
The commercial was a good way to grab peoples attention because it makes you laugh and then it also takes you back to all the times when you have heard someone say “this is so good makes you want to slap yo momma” even though we all know that is just a figure of speech.
The little boy that did the advertising was also a good one because it makes you think what our kids are really thinking when they might see their mom go out on a date. The little boy in this commercial seen how the guy had looked at his mom then he had the nerve to sit down on the couch and eat his Doritos. So from that point on the little boy said “ 1st don’t touch his mom and 2nd Don’t eat his Doritos”. All in all these are the things that make us laugh and it also grabs kids’ attention as well.
Ashley Moor
Wednesday, March 14, 2012
Everyone is going to be Smitten in the Mitten
In 2006 the Michigan legislature started funding for a new ad campaign for our states travel industry. These advertisements narrated by local celebrities like Tim Allen were made with three marketing objectives: deliver an emotional message to a national audience to increase awareness of Michigan as a destination, increase traffic to the web portal michigan.org, and increase travel to the state.
As Michiganders we all know how beautiful our state is. We know that our states beauty is unique with our giant lakes, winding rivers, cascading waterfalls and beautiful rocky shorelines. But not everyone knows that, especially people from other states. These advertisements dont just let people know what they can do when they travel to our state, they try and show people what it feels like to visit Michigan. These efforts have really paid off, this campaign has generated 7.2 million new visits.
To wrap things up, these ads are great. Seeing them on TV or even hearing the ads on the radio sparks a good feeling emotion in all of us. We can all relate to these feelings because we have all been to a lot, if not all the places they talk about in these short ads. It is also nice to see Michigan showcased as something more than our declining economy and shaky auto companies. And now the rest of the nation can enjoy what we all enjoy everyday.
Annoying or genius
everyone knows the geico commercials that have the gecko in them he has an accent and you use name recognition to remember what the commercial was about. that's what stood out to me in these commercials is name recognition.
Just recently they came out with a newer product role model and it is the geico pig named Maxwell he is a cute funny pig that says "weeeeeeee weeee weee weeee" and he's known for that I personally love the commercial and would like to own a pig like Maxwell. our perception of the pig is that he's annoying but it also makes you remember the commercial and using the gecko and Maxwell they seem friendly and you would want to do business with friendly people.
In closing the commercial has some really good ways of making you remember it and some good ideas to keep people entertained. the geico commercials are very similar to the Allstate commercials with the mayhem guy alot of company's are taking a not so funny thing like insurance and making it alot more lightened up and putting a little humor into these commercials is going a long way for these company's.
Just recently they came out with a newer product role model and it is the geico pig named Maxwell he is a cute funny pig that says "weeeeeeee weeee weee weeee" and he's known for that I personally love the commercial and would like to own a pig like Maxwell. our perception of the pig is that he's annoying but it also makes you remember the commercial and using the gecko and Maxwell they seem friendly and you would want to do business with friendly people.
In closing the commercial has some really good ways of making you remember it and some good ideas to keep people entertained. the geico commercials are very similar to the Allstate commercials with the mayhem guy alot of company's are taking a not so funny thing like insurance and making it alot more lightened up and putting a little humor into these commercials is going a long way for these company's.
Sunday, March 4, 2012
Google Chrome helps users "Make It Happen"
By Erin Reimann
Google has made a series of commercials using real users and real videos to advertise the browser Google Chrome. These commercials model features of the browser while showing the audience a piece of every demographic. It is essentially a commercial for everyone. And I mean EVERYONE. In it we see images and videos that all viewers can relate to. The commercial is titled “Make It Happen” and it is both inspiring and interesting. We are shown images of children, young adults, “to do” lists, Facebook, fathers, TED Talks, basketball, young women, old women, babies, business owners, couples, cooks and youtube. The commercial is excellent at showing viewers images they know and use every day and can evoke emotional responses from these images. Google has taken its target market and literally put them in their ads.
At first I thought the problem with this commercial was after you watch it in its entirety, you still don’t know what exactly Google Chrome is or does. I, myself didn’t know what Google Chrome offered and had to Google it to find out. This is the strategy they have used. Viewers become curious and then are directed to the website to find out what Chrome can do for them. Once prospective customers have invested this much in the "research" of the product, Google has succeeded. Google is now a household name and has become a verb: to Google. Having this kind of brand familiarity has made Google the number 1 search engine used in 2012 and Google Chrome is the most downloaded internet browser. Google has also posted an annotated version of this commercial to give you even more information about the capabilities of Chrome.
Google has made a series of commercials using real users and real videos to advertise the browser Google Chrome. These commercials model features of the browser while showing the audience a piece of every demographic. It is essentially a commercial for everyone. And I mean EVERYONE. In it we see images and videos that all viewers can relate to. The commercial is titled “Make It Happen” and it is both inspiring and interesting. We are shown images of children, young adults, “to do” lists, Facebook, fathers, TED Talks, basketball, young women, old women, babies, business owners, couples, cooks and youtube. The commercial is excellent at showing viewers images they know and use every day and can evoke emotional responses from these images. Google has taken its target market and literally put them in their ads.
At first I thought the problem with this commercial was after you watch it in its entirety, you still don’t know what exactly Google Chrome is or does. I, myself didn’t know what Google Chrome offered and had to Google it to find out. This is the strategy they have used. Viewers become curious and then are directed to the website to find out what Chrome can do for them. Once prospective customers have invested this much in the "research" of the product, Google has succeeded. Google is now a household name and has become a verb: to Google. Having this kind of brand familiarity has made Google the number 1 search engine used in 2012 and Google Chrome is the most downloaded internet browser. Google has also posted an annotated version of this commercial to give you even more information about the capabilities of Chrome.
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