Phils 550: You Can't Drink All Day If You Don't Start In The Morning

Located ten minutes away from NMU in Marquette Phil's 550 "convenience" store, really isn't that convenient for college students to make run of the mill beer runs. But Phil has no problem keeping the buzz alive about his store, and getting college students to drive out of their way for a dirty thrity. His tee-shirts and billboards are the talk of the town. He heavily depends on word of mouth advertising, mainly from the college students, but Phil is everywhere. "Phil is a true Renaissance Yooper: an experienced welder, a storekeeper, a Reverend who has officated over 30 nuptials, He also has a Monday morning radio show on local station WUPX: "Felix's Random, Retro, Radio Roadshow", and he probably has more friends than anyone I know, based upon all the customer photos all over his store, and on his website. Check out the pics of international "sightings" of the very popular Phil's 550 tee shirt which asks: "Have you had your Phil today?"" (taken from website review) His reputation adds more desire for people to drive out of the way for something they could get across the street. The store itself isn't anything special, but it's the service and logo that people spend money and time on. His website has the marriages he's performed, "spottings" of students wearing Phil 550 shirts around campus, the U.P, the U.S and world. Within the student community the "coolest" thing someone from NMU can do is go to Phils 550, own some type of clothing with the logo or ridiculous saying on it, take photos of doing ridiculous things in said clothing, and submit it to his website/facebook, or go in person to show him drunken photos of yourself in his clothing. My first week I was at NMU i was told over and over again "You gotta go see Phil!" Now I ask new students "Did you go to Phil's yet?"

http://phils550.com/

http://www.facebook.com/pages/Phils-550-Store/202401160385

Get Naked Drink Beer from Tim Mulheron on Vimeo.