Fast Don't Lie For Adidas?

"Man, I need some new shoes so that I can go hoop more often."

This was the phrase I told my friends last semester, as we were talking about playing basketball more often at the gym and during the summertime.

If your an athlete or a person that likes to play basketball or any kind of sport, this may sound familiar. As consumers we always are always looking for things that we need and or want.
In this case, we look for shoes that can improve our performance on the field so that we play better.


In October, Adidas released two new shoes called the Adizero's. They had two brands: The Adizero Rose and Dwight's Beast Drop, named after NBA basketball players, Dwight Howard and Derrick Rose.

*Now keep in mind that Adidas really isn't known for creating great basketball shoes and is more known for shoes that you can wear everyday and can kick back and relax in.

If you were to ask people what brand makes great basketball shoes, you would most likely get Nike or Jordan, usually because of people's brand familiarity or brand preference.

But Adidas did a pretty smart move. Around the October month, there was a movie called The Hangover that was in theaters everywhere. What they did was they used a man named Ken Jeong and used him to produce really funny advertisements along with Derrick Rose and Dwight Howard themselves to promote their brand of shoes. Here's an example of their advertisement.

http://www.youtube.com/profile?user=adidasbasketball#p/u/22/O-a9lx3pOC4


The Website promoting the shoes itself:

http://www.adidas.com/basketball/us/newsarticle/the-adizero-rose-and-dwights-beast-drop/


I actually did buy the adiZero Rose after doing some research on it, and it's a really great shoe to own, so Fast Don't Lie For Adidas!