Lonesome’s Coal fired pizza is located in Portland Oregon. They have no storefront, no sign, it's delivery only, and their marketing ploy is comprised of a giant and a midget getting drunk and handing out menus on the street-literally. They hand decorate each box with photos and biographies of musicians and filmmakers, as well as a sampling of that artist's video or audio work. Which is no coincidence, before opening the doors(and by doors I mean figuratively not a storefront) in July 2010, the founders “three rednecks and a gay guy” had opened the Red Truck Gallery, a pop-up art space that has promoted artists and their work in New Orleans, New York, Paris and, last year, Portland. They are very passionate about artists they like so they stick a sample CD, short film, or photos of them, and customer can visit the stores website to purchase more or their work. Their website, facebook, and promotional materials also share the same ridiculous theme, making the consistent message through all forms of media. But it doesn’t end there, they deliver in a hearse occasionally possibly by a midget, and they even started a rumor that a gorgeous woman delivers too. The system relies on a lot of word of mouth promotion, and I can’t think of anyone better than artists to spread the word. The point is, you really have to know your target market, through lots of market research, and a little luck, you can make it work. By the way it’s the best pizza you’ll ever have, using only local fresh ingredients in interesting combinations and sauses like marinara, alfredo, sriracha base, and a spicy Ethiopian variety. Cheeses of coarse include mozzarella, but there's a goat-cheese option, and a vegan cashew cheese also. They have already had an amazing return on their investment, opened a second store on the other side of the city, and plan to start a third in Texas this summer. Instead of traditional names, Lonesome's pies have names of fights that are too awesome to actually happen like:
My Dad vs. Your Dad
Burt Reynolds vs. the Girl Who Stole My CD Collection
Lou Ferrigno vs. a Shark with Throwing Stars for Teeth
Rock Hudson vs. Clothes Shopping with Your Mother (that one's vegan!)
Awesome things lesbians can do
Possible reasons we ain't getting women, though we own a badass pizza place.
They have a salad called "Little Tiny Jesus," and they serve "Bite-Sized Hitler" breadsticks
The fare is reminiscent of the dreams of teenage boys ready to take the plunge and finally kiss that girl, if it wasn't for that Stallone marathon airing this Friday on HBO.
http://www.facebook.com/pages/Lonesomes-Pizza/128118453878707
http://www.lonesomespizza.com/
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