Hey, It Happens

 

 

 

 

        On March 20, 2013, Liberty Mutual Insurance published the commercial- Amateur Athletes to YouTube. It only produced about 4,000 hits during March Madness, Year –to-date only 89,000 views. Its focus was being HUMAN, with that said we do things that doesn’t make sense. Liberty Mutual wants to come off as sympathetic and they understand that we’re not perfect.  In advertisement Liberty Mutual spent nearly $160 million in measured media last year, with nearly $70 million of that amount allocated to market auto insurance. According to Kantar Media, Liberty Mutual is among the big names signed on to buy time in NBC Universal's coverage of the 2014 Winter Olympics to be held in Sochi, Russia. NBC Universal is projecting an $800 million-plus advertising haul for the games.

        From my point of view, it was awesome! They used comedic and real life scenarios. The fact that Liberty Mutual Insurance marketing strategy is to sale you responsibility (insurance). They have many markets they can appeal to. Liberty Mutual Insurance has homeowner, car, and life insurance. But, in this case they want to use those who need car insurance as a target market. Car insurance with added benefits in a standard policy. They want you to understand that car insurance is more than a collision, theft, a tree falling during a storm or vandalism. The fact that we’re humans, things happened.  When things happen you should be responsible at having insurance and choosing the right insurance. Liberty Mutual Insurance sales they guarantee repairs or new car replacement.