This Commercial is for the Moto X phone by Motorola.
I believe that this commercial is aimed at Apple as the iPhone is the main
phone that buzzes when you are receiving texts and other notifications. It
brings into question good viewpoints of how and when the iPhone buzzes in
awkward situations. I personally do not own a smartphone but I know plenty of
people and have been in many classes where their phone has gone off making it
awkward for everyone as they know they are not supposed to have it on.
I think that this commercial is highly
effective at targeting a target market that would care about these kinds of
things. In the ad, it seems like it is aimed at middle class people who wither
have a job or are looking for one. Their target market seems
to be about 22-30ish range. Before this ad, I did not know about this phone or
even thought of Motorola as a contender in the smartphone field. But with this
humorous ad, Motorola has become at least noticed in the area. With the new commercials,
about 7 or 8 of them, the phone shows off its silent notification setting,
along with its flashy voice activation, quick camera, and customization. The
phone and website have not increased substantially since the commercials but
they have racked up a lot of YouTube hits. One going viral
with over 15 million hits already.
Although very few phones can compete with the iPhone, these
commercials at least catch your eye with humor and introduce handy features in
an appealing way. These commercials highlight a few of the iPhones problems, if
this is enough for customers to switch from Apple
to Motorola is, still to be seen.
No comments:
Post a Comment