On September 10, the "before-you-go toilet spray" called Poo-Pourri released an advertisement on youtube. It got over 4 million views the first morning. I happened to see the video on tumblr after it had gone viral. After just one week, the traffic on PooPourri.com increased over 13,000 percent. Putting the advertisement on youtube helped the company effectively reach the target market of younger people, generally girls 18-25. The ad would have been much less successful had it been shown on local television channels to middle aged or older people who would more likely find it offensive. The dirty jokes and catchy puns in this commercial were meant to attract younger people who would be more likely to buy the product.
So Poo-Pourri's marketing objective of gaining new potential customers definitely worked. It was also a smart idea to wait until the product was somewhat recognizable before paying for advertisements. Already 4 million bottles had been sold when the commercial was made, so it wasn't just a new product that blew all of its money on one chance. I had never previously heard of the product, but their website shows that they were already doing quite well. There are lots of different scents and even sprays for pets and kids. I also looked up where these products were sold other than online, and it turns out they are at specialty stores like hallmark and they're even sold in hospitals! So with an already well established business, the humorous commercial has attracted many new customers and it shows. A lot of the products on the website are currently sold out, and they had to add a note saying two weeks would be needed just to get a new order shipped.
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