Sound proof, not Hazard proof

http://www.youtube.com/watch?v=CBUsJjoKdq0

We all know how much moms love quiet children. The Toyota Carola is meant to bring that silence. What better way to make babies and children more relaxed than to have no outside noises? This target market of parents may even find that their children sleep more and longer when on long car rides.

Besides parents I think this commercial is also targeting young adults, not everyone can afford a luxury car but the Carola is an excellent way to make yourself part of that companies brand preference.

They did a great job with making weird and spontaneous determining dimensions, badgers are known to be very vicious and i think the thought of that guy getting attacked in basically a sound proof chamber is hilarious. This has to be a British Toyota commercial because of the accents and the slogan at the end. That slogan really gives it a funny additive. All in all this commercial in my mind was very effective. The brand insisters will still buy the car along with the early adopters because of the features and the humor.

Harley Davidson

"We All Believe in Sticking it to the Man Down Here."

Katie Chapman

Harley Davidson is known as the “All American” company. It strives to create rebels and push freedom and the open road. It makes its way off the beaten path and creates life-long customers through its brand insistence. They not only push selling the motorcycles, but selling the “fulfillment of dreams. Harley is a lifestyle. It is the open road and adventure they give to the suburban dad. It makes wind the only hair product for Harley women. In the world tattoo rankings HD comes in number two behind “mom.” They are the pioneers and innovators in getting and keeping customers. Customer retention is at its best. No one ever buys a Harley and returns it, they just upgrade. I chose this commercial because I love what it has to say. I love the Harley Davidson advertisements and the “sticking with America.” I own a Harley Sportster and their advertisements always make me love the brand that much more. Harley has done a lot over the recession to keep people coming to HD. They offered buyback programs and also affordable new bikes. They are one of the best examples of companies who have created a brand that everyone knows and everyone envies. They aren't for the white collared men, they are for everyone.

“We believe in going our own way. All of us believe in sticking it to the man down here. We believe in the sky and not a sun roof.  We believe in wearing black because it doesn't show any dirt – or weakness.”

Freedom and wind outlast hard times and the rumble of an engine drowns out all the spin of the evening news – Harley Ad.

AllState Mahem

     

ALLSTATE
  Are You In N Good Hands?

       The Allstate's "mayhem" commercials showed how commercial find interesting ways to attract buyers. their commercial used the "informing, persuading and reminding" new buyers and current ones about what makes  Allstate,  Allstate. They cover everything from property damage, flooding, life insurance to housing and cars insurance.
        the most interesting thing has in my opinion that attract customers is what they have what they call deductibles for Allstate customer. "A deductible is the amount you've agreed to pay out of your pocket before we pay for any covered losses. For example, if the covered claim is $4,500 and you picked a $500 deductible, you pay $500, and we then pay the remaining $4,000. " deductibles can adjusted by customers to meet their needs. in addition their target market is to the masses (from homeowner to young masses) because of their discounts. for example safe drivers can save up 45 % on their car insurance but also combine additional saving they have an Allstate home or life insurance.
     Here Allstate uses this commercial to relate to home owners who are dealing with infestations which a lot of them can find easy to relate with.

My Mom Said I Could

Selling condoms isn't an easy thing to sell but it has to get done. When talking bout sex it's hard keeping it PG-13. The marketers behind this Hansaplast, a condom company in Hamburg chose to narrow this commercial to directly to their target market and by using humor.  In different countries there are different ethical guidelines that marketers have to abide by than there are in the United States. The marketers of Hansaplast decided to take that it was fair enough to release this humorous commercial and I agree with them. The target market for condoms is from around age 16 to adults. The joke of the commercial is above the head of children that may happen to see this commercial. Also the message of using/buying a condom gets across by having the out of control child running around. Also the controversial side of this commercial is a part of the marketing scheme. Now when people go into the store to buy condoms and they see Hansaplast, this funny commercial will pop in their head and they will be more likely to buy this product. Hansaplast did a good job marketing their product in this commercial. They took the seriousness about talking about sex during a commercial away and brought in humor. They also knew their target market and directed the commercial to them accordingly and left a lasting impression.

E-Trade Baby

          The baby that E-Trade decided to use in their commercials was a great idea.  It showed great brand equity by relating a subject or object directly with their product.  This allows their target market, right away, know when they see the baby they think about E-Trade.  The Target market, I believe, is mass marketed then it is directed to one market.  I say this because, well one it’s a baby and what customers then females would be more attracted to a baby talking then that specific target market. Two, what the baby talks about is business and the stock market and investing with E-Trade, which in that case we think more grown business men for that target market.  This commercial first lunched during the Super Bowl and always had a new commercial for each of the following Super Bowls. This allowed them to not only target specific target market but as well as the masses, for the super bowl has about 40 million viewers on average.  Another thing the baby does is lightens a heavy subject. Investing can be a lot of work and stress because it deals with financing and frankly something a lot of people just don’t want to deal with so knowing that, by adding a talking baby to their brand makes it funny and more intriguing to see what E-Trade is all about and of course seem more fun for their market to get involved

Must see... movie?

As marketing and advertising are becoming more and more prevalent in our daily lives, we now find ourselves exposed to advertising without even realizing or expecting it. Movie trailers are a very specific form of advertising that appeal to a direct target market. Seeing a few specific genres of trailers played before your movie of a correlating theme has become expected, and even happily anticipated. However, commercials are beginning to sneak their way into our 10 minutes of pre-movie fun.

While attending a movie this past weekend, I was watching what appeared to be a trailer for a seasonal love themed movie. The trailer continued on for about 20 seconds, until – BAM – the main characters smack right into a refrigerator, and my typically unadulterated movie experience has just been infiltrated by a Sears advertisement.

I will say that the shock value of the advertisement caught my attention. I had to take a moment to decide whether I was annoyed or impressed – and settled on intrigued. While I do not think that commercials belong in movie theaters once the lights have dimmed down, (I’ll let them have their way with the people who choose to arrive 30 minutes early) I do commend Sears for their creative approach in penetrating a target market. Hats off to you, Sears. 

CHIPOTLE- Back to the start

   

 I chose the Chipotle commercial because I loved their green philosophy  and how they could pass that to its customers; they are the pioneer fast food to use organic and locally grown ingredients that brings competitive advantage. 

The commercial persuade to get back to the old fashion way to create animals and have green healthy food. It make me want to eat a Chipotle and bring brand insistence to its customers. They also educate customers about green philosophy and wrong things others restaurants are normally doing today just to make cheap food no concern with the environment and the chemicals they use that will polluting rivers and be unhealthy.  

Another thing is that the green attitude increases the value of the product that was the Chipotle marketing strategy to mass penetrate the commercial that won top 10 commercial of the year. They also launched a foundation to support sustainable farm. They also use wind turbine in the Chipotle’s farms. That was a great marketing campaign in my opinion; it sends a good message with social responsibility and emphasizes their green philosophy.

Telling Your Story!

Once Upon a Memory’s owner and creator; Robin Lieb, does a super job at marketing and promoting her company. The photographer is an on location photographer meaning, she comes to you. Because this Photographer does not have a studio, it gives her a huge opportunity to be creative with her customers. Robin is mostly an outdoor photographer, but also does great in her client’s beautiful homes! This makes each session more personal and really creates an intimate setting with the client and photographer (place). Her work is very creative and always inspiring.

For her clients it is truly about the value and the relationship they have with Robin.

Once Upon a Memory’s prices are very competitive. Her target market is middle to high class. I say this because with almost all of her sessions there is a minimum $200 print order on top of the $75 session fee & $10 per outfit change if you have them. Her prints are very pricy. One 4X6 is $20 and that is very expensive. But, Once Upon a Memory is not competing with Wal-Mart or Meijer photo prices; the photographer is competing with larger photo companies such as Focal Point and Shannon’s Photography as well as with other small photography business owners.

Robin uses ecommerce for booking, ordering and selling her product.

This is one of Once Upon a Memory’s best promotions! Once a year she does a Holiday Gift sales promotion. This promotion really grabs the customer’s attention! It gives someone that usually could not afford Once Upon a Memory Photography an opportunity to experience the making of a memory.  Half of any kind of session is a huge deal! This can be used for the purchaser’s family or made as a gift.  While her profit may not be what it would be if every customer who participated in this promotion paid full price, she wouldn’t get all of the business because of her high normal prices. This again, makes it affordable for ALL families. It also brings in new customers! Robin Lieb uses Social Media Marketing to produce new customers and to get promotions out to as many people as possible!

            Robin Lieb – Photographer of Once Upon A Memory goes beyond just being your photographer. She becomes a life long friend that you will want at every special occasion to capture your memories in the making. She connects with all of her customers on such a deep level. Because of that combined with her talent, the customer gets the ultimate experience and comes back because they want Robin to document their story with pictures on their wall! 

http://onceuponamemoryphotography.com

Derrick Rose Shoes

This commercial demonstrates competitive advertising. I think that Adidas did a very good job making a commercial to compete with Nike. Nike is the industry leader in sales of basketball shoes with Adidas in second. Adidas used this commercial to say that their basketball shoes are as good or better then Nikes. Nike uses Lebron James as their face to basketball showing that their shoes are used by champions. I like that Adidas uses Derrick Rose’s injury to their advantage. When I see this commercial I think, yes Nikes are used by champions but Adidases create champions.

            I first saw this commercial while watching ESPN. This tells me that Adidas is trying to hit a target market associated with sports. This is well implemented because the people whom watch ESPN are normally active sports fans. Their demographic would be physically active people who would buy a pair of these shoes. I believe that if Adidas continues to use commercials like this one then they will draw some of the business from Nike or other basketball shoe manufacturers.

            Basketball shoes are far through their product life cycle. So using commercials to persuade customers to buy their product is key to their success. They do this well by mixing it up by saying that their shoes were used to rehab Derrick Rose instead of just used by the star. This is very different from most basketball shoe commercials which I think will help them stick out from the rest.

By: Daniel Falls 

Cars and Carnivals.

I chose a 1967 Plymouth Belvedere GTX commercial because it shows how presentation and marketing has changed over the years. There are quite a few differences between this commercial and many others you see today because of technology, demographics, and how the commercial itself is shot.

Today a car commercial usually consists of the car itself the majority of the time. Jeep likes to show the wrangler going over rocks while Cadillac does city tours. Car's in early commercials are more likely to show fun places the car can take you instead of how cool or amazing the car itself is. The Plymouth Belvedere GTX is a pretty cool car in my opinion (henceforth the reason I chose this commercial) but the marketing tactic with this form of advertising was not to prove the car was worth buying for quality alone but because if you bought this car you would get up and go do fun awesome things with your time and in general would smile more. Obviously not necessarily true but it worked. The target market for this particular vehicle was middle to upper class most likely white and in their early twenties to early thirties. Being a two door coup it's a sportier car and they try to show so with the happy couple without any kids hinting to that it is a younger persons car who does not have the responsibilities of having children.

This was not a hugely famous or talked about commercial because televisions were expensive and not something everyone had and especially not in color. This car sold pretty well and was able to reach it's target market which were people who probably had color televisions in their family room in 1967.

By: Riley Ledford

Victoria's Secret Reward Card

 Marketing Auditorium

How a little thinking can make the difference?

 Victoria’s Secret: Secret Reward Cards Valued at $10 - $500

As America’s largest lingerie retailer, Victoria’s Secret boasts an extensive collection of brasseries, panties, other undergarments, and sleepwear products in over 900 nationwide retail locations. Victoria’s Secret also carries a beauty line which includes lotions, bath products, perfumes, and cosmetics. Shoppers may subscribe to their direct-mail catalog as well as visiting their online shop at

www.victoriassecret.com.    

www.victoriassecret.com/secret-rewards

Through November 28 each day, you can try to score a free Victoria’s Secret Reward Card valued at $10, $50, $100 or $500!

In 2006, I decided to apply for a Victoria’s Secret’s credit card which was approved. I started receiving coupons for free items.  One day, I walked into the store and saw a sign “Buy one item, and get a gift card.’’ I bought two items for $5 each and received 2 gifts cards redeemable in two weeks.

The day I was supposed to redeem the cards, I went early and I was shocked when I learned that my first gift cad was valued at $100 and the other one was good for $10. I was so happy that I spent both of the gift cards right away.

One of the best ways to bring customers in the store is sale promotion, which includes coupons, sample, gifts, contests and many others.

                                                     

                                                                    

Get Me A Whopper!

     When Burger King decided to "see what would happen" when they stopped selling the Whopper for one day, it was a clever way of conducting some very beneficial, and inexpensive qualitative research.  The responses they got from the unknowing participants gave Burger King insight on how their customers feel and what they think about their product-- or how they would feel if that product was suddenly no longer on the market.  In the commercial it was said that people "freaked" when they were told they could not get the Whopper, the burger that Burger King is "The home of".

A shocked customer learns the Whopper has
been taken off the menu.

     A customer being interviewed outside, said, "They're absolutely foolish to do such a thing." Another was quoted, "That's the stupidest thing I've ever heard."  One woman in the drive-thru line demanded to see the manager at the window! The overall reaction Burger King received from their loyal Whopper fans was "stunned outrage" - says Suzanne Vranica, a writer for The Wall Street Journal. Her article states, "The videotaped hoax was a twist on a market research technique called "deprivation research," in which marketers measure how loyal consumers are to a brand or product by taking it away from them."

    In just two months after the commercials had aired on TV, the video had been played 3.3 million times on Burger King's website, over 350,000 views on YouTube, and most important of all, helped sell more burgers.  After seeing the campaign, more people had gone to Burger King to get their beloved Whopper.  

"The Lost Dog"

Three years may seem like a long time for a commercial to last, but MasterCard found a way to make it work. Each 30-second commercial premiering once a year during the superbowl, one was able to feel connected to the story of “the lost dog.” It was a genius way of advertising that kept people wondering what would happen or if the dog will ever return home, all while keeping the brand “MasterCard” trapped in their minds.

This commercial’s target audience was geared towards middle-class families. Many families go on fun road trips to connect with each other, and if they have a dog, you better believe he’s coming too! This would appeal to the families that have a sense of their lives being similar to the one in the commercial. Although they are on a family vacation, it’s easy to get wrapped up in whatever you’re doing (in this case the family is taking a family picture.) We are all familiar with the MasterCard advertisement slogan, “priceless” and this commercial was a clever way to expand on it.

Many people could view this ad and be touched, simply because we can all relate to the feeling when something that is very important to us becomes lost. I love how instead of showing how the family felt, the commercials took a journey with the Badger. You want Badger to make it home, and when he finally does, you can feel the excitement with the family.

E-Trade Baby Solitary

 While watching television, one may came across an E-trade commercial that just sticks. The commercial had a talking baby with the sound of an adult voice sitting in a crib because he was in "solitary" for trying to ride the dog. While in the crib he starts talking about how he can get on E-trade and check out his investments, portfolio, and research stocks until a woman comes in the room and takes the device away. To this reaction, the baby then pulls out a smart phone and pulls up an application to continue using E-trade. 

This commercial advertisement is appealing because it was very funny and now whenever people see a talking baby on T.V they know that it is an E-trade commercial. This gave E-trade brand recognition over other competitors.  E-trade did a good job on trying to reach a new target market by having a couple of different marketing mixes. Showing that a baby can do it means that anyone can do it and doesn't matter how old you are. E-trade also benefits from e-commerce by having a website that helps investors plan their futures rather than going to retail branches and speaking with financial consultants. At the end of the commercial, E-Trade's logo pop up and says, "E-trade investing unleashed." This allows all viewers to not only recognize their brand, but also their logo.

The talking baby ads first started in 2001 during a Super Bowl commercial. Since 2007, E-Trade has boosted its number of brokerage accounts by 9.4% to 2.7 million (San Francisco Chronicle). Their latest 2012 baby commercials deals with how the baby faces life events that make people want financial planning. Overall, E-Trade did an excellent job in using this commercial to get their marketing campaign across. They talked about what potential customers can do while on E-Trade to let them understand what their company is about, and used a sense of humor with a talking baby to make the viewers remember their brand. 

I am a Princess

I choose this video because Disney is a strong brand and always have amazing marketing campain,  This commercial show different type of girls and different ages and that connect with their target marketing where every young girl,  can be a potential customer. Disney always keep in touch with the customer, they try involve all the generations; the same movie that I watched, my kids will watch.Doing a good marketing research they have focus to watch the changes between the generation.

Disney thought about the princess concept and replied with “I am a Princess” , a video that celebrates the princess in every girl, constructing new meanings to the word and encouraging girls to conquer your goals.

Princesses of yesterday always needed to be saved and do not fit the current feminine reality. Today, we see increasingly strong female characters, determined and able to save themselves of the challenges.

The marketing campain show a new type of they try to bring back old values like bravery, trust, loyalty, generosity, kindness, compassion and the ability to defend itself and others are among the words behind this new concept.

http://www.youtube.com/watch?feature=player_embedded&v=qUGnu0gXtn4

"Man's Best Friend"

During the Super Bowl this past Febuary my favorite commercial aired. A man is planting flowers in his garden when he spots a sign for a missing cat. Then he has that look on his face like he knows what happened when all of a sudden he turns around to be face to face with a Great Dane. The dog slides a bag of doritos across the grass like a mob boss would slide cash across the table to pay somebody off. The bag of doritos has a sticky note on it saying "you didnt see nuthin." The man takes the bag and accepts it as payment to keep his mouth shut. Then looks really satisfied like he got a really good deal.

The title of the commercial is man's best friend. Man's best friend has always been a dog but you get the hint in the this commercial that doritos is trying to convey that it is "man's best friend." As a best friend there suppose to comfort you and help you and the dog didnt do any of the above while the doritos satisfied the man beyond believe. The marketing strategy used with this commercial was to show how good doritos was that somebody would take a bribe from a dog. This gives the commercial alot of value because people love dogs and trust them. This commercial also appeals to a mass market that helps it reach maximum exposure.

In conclusion this ad reaches a very wide demographics of people ranging from teens all the way to seniors. It has the ability to touch everyones emotions and because of this gives it maximum exposure. Also doritos is a very strong brand name and they do a good job of showing there brand as much as they possibally can, cementing the doritos name inside everyones head.

 doritos commercial

"Sexy and I know It"

“I’m Sexy and I know It”

Grace Reef

During the 2012 Super bowl there was an epic commercial presented by M&M.  It included a brown female M&M talking with friends, in the background there are two men standing and laughing at the M&M.  She stopped talking to ask her friends if he was laughing at her.  One friend responds “he thinks your naked”.  She is only brown because that is the color of her shell.  Meanwhile another red M&M shows up and responds with “OH! It’s that kind of party” ripping his shell off and dancing to the song “I’m Sexy and I Know It”.   

This commercial has the sex appeal of taking clothes off but also is being shown directed to an older target market for a small chocolate candy.  When I think of a chocolate treat I usually think of a kids treat, selling to an older crowd is part of market development; trying to reach a new target market.  M&M is in a generic market, for the fact that they had a broad amount of people that eat their product.  Not everyone would enjoy this commercial as much as I did; small children enjoy M&M as well as many other ages, so showing this commercial is not appropriate for small children to be watching.  They also use branding to advertise their product; everyone knows what M&M’s are so they don’t have much explaining to do about the product. 

Being a young college student I really enjoyed watching this commercial, the cultural and social environment I am in I could easily become a potential customer.  I believe this is a good way to advertise, they have a well-known song and a product that many people know about, plus it was a really funny commercial.  Overall I think M&M did a great job in the marketing aspect on this commercial. 

 

http://www.youtube.com/watch?v=mI0ff3iO3n0