Telling Your Story!

Once Upon a Memory’s owner and creator; Robin Lieb, does a super job at marketing and promoting her company. The photographer is an on location photographer meaning, she comes to you. Because this Photographer does not have a studio, it gives her a huge opportunity to be creative with her customers. Robin is mostly an outdoor photographer, but also does great in her client’s beautiful homes! This makes each session more personal and really creates an intimate setting with the client and photographer (place). Her work is very creative and always inspiring.

For her clients it is truly about the value and the relationship they have with Robin.

Once Upon a Memory’s prices are very competitive. Her target market is middle to high class. I say this because with almost all of her sessions there is a minimum $200 print order on top of the $75 session fee & $10 per outfit change if you have them. Her prints are very pricy. One 4X6 is $20 and that is very expensive. But, Once Upon a Memory is not competing with Wal-Mart or Meijer photo prices; the photographer is competing with larger photo companies such as Focal Point and Shannon’s Photography as well as with other small photography business owners.

Robin uses ecommerce for booking, ordering and selling her product.

This is one of Once Upon a Memory’s best promotions! Once a year she does a Holiday Gift sales promotion. This promotion really grabs the customer’s attention! It gives someone that usually could not afford Once Upon a Memory Photography an opportunity to experience the making of a memory.  Half of any kind of session is a huge deal! This can be used for the purchaser’s family or made as a gift.  While her profit may not be what it would be if every customer who participated in this promotion paid full price, she wouldn’t get all of the business because of her high normal prices. This again, makes it affordable for ALL families. It also brings in new customers! Robin Lieb uses Social Media Marketing to produce new customers and to get promotions out to as many people as possible!

            Robin Lieb – Photographer of Once Upon A Memory goes beyond just being your photographer. She becomes a life long friend that you will want at every special occasion to capture your memories in the making. She connects with all of her customers on such a deep level. Because of that combined with her talent, the customer gets the ultimate experience and comes back because they want Robin to document their story with pictures on their wall! 

http://onceuponamemoryphotography.com