My Mom Said I Could

Selling condoms isn't an easy thing to sell but it has to get done. When talking bout sex it's hard keeping it PG-13. The marketers behind this Hansaplast, a condom company in Hamburg chose to narrow this commercial to directly to their target market and by using humor.  In different countries there are different ethical guidelines that marketers have to abide by than there are in the United States. The marketers of Hansaplast decided to take that it was fair enough to release this humorous commercial and I agree with them. The target market for condoms is from around age 16 to adults. The joke of the commercial is above the head of children that may happen to see this commercial. Also the message of using/buying a condom gets across by having the out of control child running around. Also the controversial side of this commercial is a part of the marketing scheme. Now when people go into the store to buy condoms and they see Hansaplast, this funny commercial will pop in their head and they will be more likely to buy this product. Hansaplast did a good job marketing their product in this commercial. They took the seriousness about talking about sex during a commercial away and brought in humor. They also knew their target market and directed the commercial to them accordingly and left a lasting impression.