CHIPOTLE- Back to the start

   

 I chose the Chipotle commercial because I loved their green philosophy  and how they could pass that to its customers; they are the pioneer fast food to use organic and locally grown ingredients that brings competitive advantage. 

The commercial persuade to get back to the old fashion way to create animals and have green healthy food. It make me want to eat a Chipotle and bring brand insistence to its customers. They also educate customers about green philosophy and wrong things others restaurants are normally doing today just to make cheap food no concern with the environment and the chemicals they use that will polluting rivers and be unhealthy.  

Another thing is that the green attitude increases the value of the product that was the Chipotle marketing strategy to mass penetrate the commercial that won top 10 commercial of the year. They also launched a foundation to support sustainable farm. They also use wind turbine in the Chipotle’s farms. That was a great marketing campaign in my opinion; it sends a good message with social responsibility and emphasizes their green philosophy.