ALLSTATE
Are You In N Good Hands?
Are You In N Good Hands?
The Allstate's "mayhem" commercials showed how commercial find interesting ways to attract buyers. their commercial used the "informing, persuading and reminding" new buyers and current ones about what makes Allstate, Allstate. They cover everything from property damage, flooding, life insurance to housing and cars insurance.
the most interesting thing has in my opinion that attract customers is what they have what they call deductibles for Allstate customer. "A deductible is the amount you've agreed to pay out of your pocket before we pay for any covered losses. For example, if the covered claim is $4,500 and you picked a $500 deductible, you pay $500, and we then pay the remaining $4,000. " deductibles can adjusted by customers to meet their needs. in addition their target market is to the masses (from homeowner to young masses) because of their discounts. for example safe drivers can save up 45 % on their car insurance but also combine additional saving they have an Allstate home or life insurance.
Here Allstate uses this commercial to relate to home owners who are dealing with infestations which a lot of them can find easy to relate with.
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