Monday, April 15, 2013

Pillsbury Doughboi meets Geico!!!

I recently came across this new commercial from Geico. It features the 

Pillsbury Doughboy going through the security at the airport. According to 

Jennifer Mills, writer for Fastcocreate.com, this is Geico's best commercial this 

year. "The first amazing thing about the spot, from The Martin Agency is that it 

happened, that Geico persuaded Pillsbury to play along. The second is the 

great execution (the spot was directed by Wayne McClammy with VFX from 

The Mill)--the doughboy’s signature laugh is adorable and not annoying (we 

even get something of a new chuckle sound, which was surely debated for days 

during the creative process)." So this commercial is getting a lot of positive 

feedback from its recent customers and their quotes for insurance have went 

up because of this commercial. General Mills, the owners of the Pillsbury 

Doughboy, sells have gone up from this commercial.So both companies have 

flourished from this commercial and have gotten the positive feedback they 

wanted. Viewers are hoping that the Geico Gecko and the Pillsbury Doughboy 

meet up someday for a commercial with Geico. Could be in the works!!! 



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