Tuesday, April 30, 2013

First Timer

In this video I chose the Pepsi Max commercial with Jeff Gordon. It starts out with the famous Nascar driver going undercover to test drive the new Chevy Camaro. The salesman has no idea what he is about to get himself into. Jeff Gordon starts out acting like he has never driven a fast car in his life then all of a sudden guns it and sends the guy on a ride he will never forget. During the whole ride a long there's a can of Pepsi Max with a hidden camera that catches everything. The L.A times reported that the comic video was produced by Gifted You, which is owned by Will Ferrell's funny or die company. The video got over 7 million views in less then two days on YouTube. The only major mistake that Pepsi made with this video is that it wasn't ready for the Superbowl. I really think Pepsi did a great job with this commercial because the linked up with a great partner and made a video that appeals to all types of the target market. From sports fans to kids searching funny videos on YouTube. this commercial was enjoyed by everyone.


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