Are you "Zestfully Clean"?

Emily Kehrer

 Did you know that this was actually a jingle back in the ‘80’s?! In 2011, Proctor & Gamble (the ones that first used this marketing strategy) sold to High Ridge Brands Co. High Ridge wanted to bring back the catchy tone, but add modern day themes to it. Zest was known for being the first “soap” that did not leave a sticky film on the skin. It was not advertised as a “soap” because they did not want to get people thinking it was that days modern soap that did leave the film on the skin. It was also the first well known deodorant.

The promotion for this product is done rather well. They are making this specific soap look like it is the soap for each person. Personally, I am never this excited or happy to shower, but they look like they are having a blast. This advertisement is a commercial seen on many channels (I see if often on TLC, Style and Lifetime). Because this is advertised on numerous different networks on television, the company is using the mass selling approach. That catchy jingle throughout the song is also another sales idea. Advertisements have jingles and songs that get stuck in your head. And then you think about it over and over and over again. This tactic works well with children because children will sing it over and over and over again.