Cars and Carnivals.

I chose a 1967 Plymouth Belvedere GTX commercial because it shows how presentation and marketing has changed over the years. There are quite a few differences between this commercial and many others you see today because of technology, demographics, and how the commercial itself is shot.

Today a car commercial usually consists of the car itself the majority of the time. Jeep likes to show the wrangler going over rocks while Cadillac does city tours. Car's in early commercials are more likely to show fun places the car can take you instead of how cool or amazing the car itself is. The Plymouth Belvedere GTX is a pretty cool car in my opinion (henceforth the reason I chose this commercial) but the marketing tactic with this form of advertising was not to prove the car was worth buying for quality alone but because if you bought this car you would get up and go do fun awesome things with your time and in general would smile more. Obviously not necessarily true but it worked. The target market for this particular vehicle was middle to upper class most likely white and in their early twenties to early thirties. Being a two door coup it's a sportier car and they try to show so with the happy couple without any kids hinting to that it is a younger persons car who does not have the responsibilities of having children.

This was not a hugely famous or talked about commercial because televisions were expensive and not something everyone had and especially not in color. This car sold pretty well and was able to reach it's target market which were people who probably had color televisions in their family room in 1967.

By: Riley Ledford