Tiida!!

In a highly competitive environment of advertising, advertisements need to be attractive to audience. There are many strategies for good commercial. Some people use hilarious stories to appeal audience; some use touching stories. The one I found is a commercial from Nissan. This advertisement is creative and short. It can convey its goal clearly in a short time.

Different countries may have different needs for cars. In Michigan, people prefer big cars. However, in small country, like Taiwan, small cars may be more appealing. Tiida is a series of car collections from Nissan. In the advertisement, once people say Tiida, those things are getting bigger. It means that even Tiida is a small car, but the space inside the car is not cramped. There are no dialogues in this commercial; the only word people hear is Tiida. It can also make audience to remember the name of the car. In addition, the driver in Tiida is usually young parents. It can easily indicate that the target market is young parents or young people. It means that Tiida is not quite costly; even young people can afford to pay.

This commercial expresses the idea of Tiida successfully. People can understand the advantage of car immediately. In fact, Tiida does have great sales volume in Taiwan. 

Katy Wu