Celebrity Gimmicks

In the beginning of this course we discussed the matter of celebrity endorsed diet supplements. In this blog I want to analyze the marketing of diet products through promotion and publicity and the use of celebrity. Glamour Models Kim Kardashian and Anna Nicole Smith have a similar background as they both start off as women who gain celebrity through notoriety and because of the men they dated. Through this kind of fame they both consequently wound up on the E! network with reality shows. In Early 2005 Anna Nicole Smith had lost all of her weight obtain through her work as plus size model through a supplement called TrimSpa when she went various outlets informing her fan base of this naturally the New Jersey company pick her up as spokes person and began advertising ad campaigns that were certainly geared toward a young demographic as they use such devices as the winning of a Corvette or cash.Instantly the product flew off shelves selling an astonishing 141 million dollars in sales. However in 2007 after the passing of the model various consumers came forward proclaiming that supplement didn't work and as result the company was slapped with 1.5 million lawsuit c for misleading and false advertising and the Federal trade commission had the product and commericals removed from the market. Plus the company obtain at least 33 million dollars debt. On the other hand the Kardashian family just use good old fashion brand messaging and loyalty in 2010 thorugh the use of her show "Keeping up with the Kardashians"  and there salacious late night commericals of the product they were able to began discussing athe supplement called Quick Trim and how this product had help Kim and Khloe lose weight. As result of their powerful fan base and through powerful use of internet they were able to get this product into 25,000 retial chain and the sells grow to 50 million in revenue. Although in 2011 the product as well as American's favorite reality TV family was hit with 5 million dollar lawsuit and the results are still pending. In conclusion my research has told me that you can have the best marketing campaigns ever but to remian completely dominant over the concumer you must a reliable good product.


Maximillian Boudreaux