Celebrity Diet Gimmicks or The Real Deal

 In the beginning of this course we discussed the celebrity endorsement of diet supplements and how it often needs to be who are real and have experience the battle of the bulge.Anna Nicole Smith and Kim Kardashian have very similar backgrounds in that both women rose to prominence through world of glamour modeling and notoriety of the men they date. Consequently both women wound up with a reality show on the E! network and they both have similar busty body types so ideally they would make the perfect spokes model for a diet supplement. In this blog I want to analyze how the diet supplements of Quick Trim and Trim spa sky rocketed off shelves advertising to a similar target market of young women but ultimately failed to maintain a dominant position on customer like other fellow competitors. In all honesty can these celebrity powerhouse equal promotion sure but the question is for how long if the product is not legit. In early 2005 Anna Nicole Smith had dropped all of her weight from years of being a plus size model and she publicly announce and gave credit to TrimSpa and naturally the company saw this as a big marketing advantage and instantly pick her and began advertising campaigns that were certainly geared toward young demographic. They use her as well as  such devices as winning a a free Corvette or cash for trying the product. However in 2007 after the passing of the model the New Jersey based company was named in Class Action lawsuit for alleging that marketing of this product was false and misleading. Also the Federal Trade Commission made the company pay 1.5 million in damages and the company was dissolve. In terms of the Kardashian Family and a clan that is know for their curves they use another type of marketing fundamental and that is the act of just brand messaging and brain washing as they use there many outlets to get there fan based to purchase this product. The Kardashian family use salacious late night commercials, their reality show and the 13.6 million twitter followers who follow these women every movement. Kim also falsely reveal how the product had help her to lose 15 pounds in a few weeks but anyone who watches the show can tell this wasn't true. Now Americans favorite reality family is in trouble as the product has been hit with a 5 million dollar lawsuit as four customers claim the product didn't live up to it's weight loss claims. The similarity in both products is that they both seem to use the same marketing push but ultimately ended in the same position. As there was just no scientific research to back up any of these products and the cusumer never saw results.