Monday, October 3, 2011

"Free" is not as free as it seems

We have probably all seen the Freecreditreport.com commercial, its a very catchy commercial. I'm sure if you have seen it, you can remember the jingle. The creators of this commercial came up with a very good way to get everyone to remember the name of the website. Also, the commercial makes people very interested in finding out their credit score.

What most people don't realize about freecreditreport.com is that there are differences between a credit score and a credit report. What the site offers for free is a look at your credit report, which shows your credit history. For example, it shows whether you have been paying your bills on time. It also shows things like what kind of credit you use. But this site will not show you your credit score, which is the number they assign to you between 300 and 900. They get this number by looking at your credit report. They will only show you your credit score if you pay them for a membership. They try to get you to come to there site so that you will buy a membership, but what most people don't know is that you can look at you credit report for free once a year at one of these three national credit agencies. These agencies are Equifax, Experian and TransUnion. So basically Freecreditreport.com is tricking people to come to their site so that they will buy a membership to see their credit score.

This was a very smart strategy. They use something free to lure people into buying something from them. They created a commercial that is very catchy and easy to remember. Everyone can relate to their jingle. Freecreditreport.com has a very good and smart strategy that will keep people coming to their site time and time again.

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