Brawny flexes his muscles to show us how effective his paper towel works. With many other competitors in the market, it would be unwise of them not to demonstrate in their commercial the strength and durability of their product. It shows an indecisive woman debating between buying generic and Brawny, ultimately choosing the latter of the two in the end. She probably made the right choice depending on her budget and what it was exactly that she wanted out of the product.
Personally, I thought the music to the commercial was very corny. After watching it, I don’t think that I could take the product seriously anymore. Sure, the song “Lean on Me” might come into mind when walking into a store, reminding me that I need to buy more paper towel, but that doesn’t mean that I will be picking up Brawny; I most likely won’t, because paper is paper to me when it comes to wiping up messes. I would just assume save a buck and go generic.
For Brawny, I feel like they have a long way to go as far as commercial advertising is concerned. Their mindless ditty to try to get the attention of their viewers is simply appalling and outdated. The commercial is also very short, which might be explained by the lack of funding for it. Well, in this day and age, you get back what you put into something. Maybe their aspirations were not that great, or they were focusing on simplicity, which is perfectly fine. Either way, Brawny may have reached their target market, but they must seriously consider aiming for another commercial for their product if they want to stay updated and in the game.
Video Link: http://www.youtube.com/watch?v=ljUciFgLArA
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