"Cheesy" Commercials Pass Away

Most of the time, when you want to get people to buy your product, you us advertisement. A good advertisement will attract the consumers attention, and inform them of the product and the pro's of buying the product. It will try and convince them to switch to the product, and stick with it. Most commercials follow this rule of thumb, except for the CANCELED Super Bowl XLII 2008 Bud Light commercial “Cut the Cheese”.

As the commercial starts off, we are immediately aware of why it wasn't aired on TV. The actors of the commercial start of by informing you what the product being advertised is, but that's about as far as they goes. The commercial doesn't continue by showing the actors drinking beer, informing you of the taste being better than another brand, or any other pro's of drinking a Bud Light. They don't even acknowledge the beer after the first mention of it. No, it's just a bunch of “cutting the cheese” related jokes, followed by the Bud Light logo during the last 3 seconds of the video.

I'm not sure exactly who this commercial is directed at, as the age group that finds this the most funny isn't old enough to drink a Bud Light, let alone be their target market. They also risk insulting those who are old enough to drink but don't enjoy the humor of the “immature” commercial. Many people don't enjoy that kind of humor or topic forced upon them when their watching TV. This wasn't the best idea Bud Light has had, as it can leave a bad impression on some people, as well as lose some potential customers.