It's Not Just About Any Color, It's About Yours!!

iPhone has its own people and target market who love all the features that are provided. iPhone 5s and 5c have almost the same features, but the idea that iPhone 5c have a soft and colorful case, which gives it a special and abnormal feature, and it is something different and new. Having colorful cases, so people can have variety of colors each time is not the reason that attracts people to the iPhone 5c. The idea is having your phone in the color that you want, and the colorful cases are just accessories that any other kinds of phones can have. Also, iPhone 5c has many updates that are not in the iPhone5, and most people think that it’s cheap because of the plastic cover, but that’s not true because it really feels so good in hands.

At the beginning, when I was doing a research about the new coming iPhones, I thought that the 5c is just for teenagers. Then, when I got the 5c as a gift, I started to look online to see what will come out about it. I watched this advertisement, and after that I changed my opinion! And this is  part of Apple's marketing strategy. Because what apple's cares about is customers satisfaction.

It is obvious form the ad that they are not only targeting at specific people; they are doing a mass marketing because all people no matter how old they are or what their careers are, iPhone 5c will still fit them. It’s about the softness of the case and your favorite color as well. iPhone 5c is still an iPhone with all the excellent features that the other iPhones have, just this is in your best color.