DARTH VADER KID


This commercial has been one of the most view Superbowl commercials of all time with nearly 58 million hits on youtube and right after it aired Twitter was blowing up about it. although it has been wildely popular because of the cute kid running around trying to reenact Star Wars, does it do a good job of actually promoting the product? I would have to say no. This commerical does a fantastic job of gaining the attention of the viewer because just about everyone knows who Darth Vader is, and how could you not watch a kid going around the house trying to use the force?

The actually product they are trying to sell you is a new car from Volkswagon, but you don't find that out until the very last second of the commercial. They do an incredibly poor job showing the product and everything that is included. from what the commercial shows us the only thing that it can do is remote start, they don't show you the inside or of the safety features which seems a little odd seeing as though their target market is families. Im not even sure what their marketing objective was here. After watching the commercial for the first time and thinking about it i couldnt even remember what product they were trying to sell all i could think of was the kid in the Darth Vader costume

http://www.youtube.com/watch?v=R55e-uHQna0