DARTH VADER KID


This commercial has been one of the most view Superbowl commercials of all time with nearly 58 million hits on youtube and right after it aired Twitter was blowing up about it. although it has been wildely popular because of the cute kid running around trying to reenact Star Wars, does it do a good job of actually promoting the product? I would have to say no. This commerical does a fantastic job of gaining the attention of the viewer because just about everyone knows who Darth Vader is, and how could you not watch a kid going around the house trying to use the force?

The actually product they are trying to sell you is a new car from Volkswagon, but you don't find that out until the very last second of the commercial. They do an incredibly poor job showing the product and everything that is included. from what the commercial shows us the only thing that it can do is remote start, they don't show you the inside or of the safety features which seems a little odd seeing as though their target market is families. Im not even sure what their marketing objective was here. After watching the commercial for the first time and thinking about it i couldnt even remember what product they were trying to sell all i could think of was the kid in the Darth Vader costume

http://www.youtube.com/watch?v=R55e-uHQna0

Space-saving idea

Resource Furniture is an exclusive importer and distribuitor in US of Clei manufacturer, an Italian industry that produces modern space-saving furniture. The main idea is to provide for all ages, a modern, modular and customized furniture. Their space-saving living and young systems includes more than 40 models of wall beds, bunk beds, freestanding sofa/wall-bed systems, closet/storage systems and work space solutions.

The company is located in big cities where realty is very expensive considering space. As an example, Resource Furniture has a big show room located in Manhanttan, NY, it is a target marketing strategy, because they consider people who wants to live in this area will not spend too much money renting or buying huges houses/apartments. Resource Furniture sees these people as prospects buyers for their products. The same strategy is used in Los Angeles, Toronto, Vancouver, Montreal, Calgary, Mexico City and Hong Kong.

The company has a website and a blog where other prospects, seeking for space solutions, can see the products they offer and also reach them through social media as Facebook, Pinterest, Twitter, Houzz and Youtube.

Resource Furniture has definitely a most innovative idea of space-saving and their objective is pretty simple to bring solutions for those who really want to save money and redefine the way consumers think about space far into the future.

It's Not Just About Any Color, It's About Yours!!

iPhone has its own people and target market who love all the features that are provided. iPhone 5s and 5c have almost the same features, but the idea that iPhone 5c have a soft and colorful case, which gives it a special and abnormal feature, and it is something different and new. Having colorful cases, so people can have variety of colors each time is not the reason that attracts people to the iPhone 5c. The idea is having your phone in the color that you want, and the colorful cases are just accessories that any other kinds of phones can have. Also, iPhone 5c has many updates that are not in the iPhone5, and most people think that it’s cheap because of the plastic cover, but that’s not true because it really feels so good in hands.

At the beginning, when I was doing a research about the new coming iPhones, I thought that the 5c is just for teenagers. Then, when I got the 5c as a gift, I started to look online to see what will come out about it. I watched this advertisement, and after that I changed my opinion! And this is  part of Apple's marketing strategy. Because what apple's cares about is customers satisfaction.

It is obvious form the ad that they are not only targeting at specific people; they are doing a mass marketing because all people no matter how old they are or what their careers are, iPhone 5c will still fit them. It’s about the softness of the case and your favorite color as well. iPhone 5c is still an iPhone with all the excellent features that the other iPhones have, just this is in your best color.