Gamestop New Game Trade-ins

When a new highly-anticipated release comes out, Gamestop (the store that offers new and pre-owned games, as well as trade-ins for instore credit and cash value) offers their highest reward for game trade-ins.  This is a strategy that involves, price, place and promotion.  It is a good strategy for the business, however, it may not be the most suitable for the consumer.  Gamestop uses its location as a place, where people frequent, to get its word out about discounts offered towards newly released popular games by trading in.  However these games accepted toward trade-ins are a select few, highly antipicated and popular new games themselves.  This is an example of promotion, as they use a high priced, highly demanded release in order to sell these discounts. These trade-in values are a very good deal, in order to bring the price of merchandise more available, however the question is do gamers want to trade-in their brand new games in order to own another?  This strategy is very successful indeed, however, as a consumer, I would rather hold onto my purchases until, I decide that I am ready to trade in, if I ever choose to.