Lets face it, we all love those commercials that stray away from being a typical advertisement & actually captures our attention. The 1984 pepsi commercial is an excellent example. The commercial feautres that late pop star Michael Jackson. Who mention 'a new generation' repeatedly throughout the commercial as we'll later discuss.
Since this ad has a celebrity endorsing it, wouldn't it be successful? YES! This commercial was a huge hit the result was that 'pepsi had its best sales performance in six years' according to this article. But an article titled "Do celebrity endorsements really work?" has a different opinion about endorsing. This article felt that most celeb ads are not very effective. But the article above just proved this statement to be wrong. It not only spoke of the success of Michael Jackson's Pepsi commercial, which again led to increased sales, but also other commercials that features celebrities like Madonna, etc. So endorsements do work and they can make a difference.
Throughout this commercial the phrase ' a new generation' is mentioned. This implies that Pepsi's target market is young people.
This commercial was a hit. We need to see more commercial like this that grabs our attention. Way to go pepsi for making it so successful!
BY: SUMMER BURRELL
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