I personally think this Starbucks commercial was very effective. At the beginning, they started with the interesting story with unique cartoons. Stories were about the rumor that people believed as a true story long time ago. The ad says, for example, people used to believe the earth is flat or that when you eat orange seed, the orange tree will grow out of your ears. After gathering people’s attention with these stories, they talk about their new product that they are promoting “Iced Brewed Coffee” in the end. They continuously talk about the rumor, but this time, it is all about the Starbucks, which is there are some people who think they cannot buy a coffee at Starbucks for under $4. Indeed, this is what most people think about Starbucks. In my opinion, via this commercial, Starbucks Company is responding to their customers with reasonable priced coffee.
One thing I liked the most was the way a person talks in commercial. He talks in a friendly manner as if he is telling an interesting story to us and when he moved to Starbucks’ story, he sounds even more familiar as he says ”Don’t be silly~.” At the end of the commercial, he warns us “Don’t believe everything you hear,” which is quite direct but it is so humorous at the same time. I think this last word would be the one that Starbucks wanted to say to their customers and I believe they managed it successfully!
CLICK to watch Starbucks' "Iced Brewed Coffee" Commercial
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