World at War?

Ever since I was little and can remember, I have been in love with video game entertainment. I can remember my cousin's Atari in the basement of my grandmothers house and us playing it for hours. Video game entertainment has come a long ways from the archaic Atari to the eye poping graphics that comes with systems like Microsofts Xbox 360 and Sony's Playstation 3. Its also big business now with 48.9 billion in sales and is on pace to outsell musical content by the end of 2012.

With that being said, we now look at one of the most popular games out rite now, which is the Call of Duty franchise series. These games are like the Iphone of the video game industry which sets sales record with each new installment. The latest game, which was released November 8, 2011, set a sales record of 6.4 million copies in a 24 hour period in just the US and UK alone. It was said to have made close to 400 million on the release day alone. As this game became popular and popular, they started to run commercials with popular athletes and stars. The commercial in this clip is of the Call of Duty:Black Ops, and has the stars of NBA star Kobe Bryant and late night talk show host Jimmy Kimmel in it. The commercial shows Kobe Bryant and Jimmy Kimmel shooting guns and rocket launchers in a field against other people. The commercial is trying to show how there is a soldier in every one of us and this game is how you can pull it out. As in terms of marketing, I thought it was very effective because you appeal to the target audience with the likes of Kobe Bryant and Jimmy Kimmel and a chance to gain new markets with the commercials being a bit violent and controversial. Some people believed that the commercials are disrespectful to those fighting across seas and too violent for children to be viewing. Also with the stars of Kobe Bryant, people believed he should have been removed because he is more of a role model to little kids.

I think these commercials are effective and reaches the right target group it is trying. With many stars asking to be in these commercials, I believe the Call of Duty franchise will be around for a long time.

Eddie Miller http://youtu.be/LwOHX9gQ7Z8

It's Back!

I believe this is a very effective commercial, especially for its 30 second run time. After all, it got me to buy one. I had never tried a McRib before, then I saw this commercial and i just felt like I had to get one.

The reason I believe that this commercial works is because it stresses the fact that it is only a limited time offer promotion, and that you have to act now if you want to get one. The grown man acting like a little kid worrying about something that doesn't matter, especially when he is about to go off on his honeymoon, makes it look like the McRib returning is a pretty big deal, when in reality its not, well i guess to some people it is. then he goes on to say hes going to miss it, while it shows all his friends eating it, this makes you not want to be the odd man out. So since the commercial made me laugh I figured I would try it the next time I went to McDonald's, I was not disappointed.

So basically thecommercial tells you to get the McRib or you will be left out. I enjoyed it, it made me laugh and made me feel like trying one, and after all thats what they were going for right.


http://www.youtube.com/watch?v=PDgCbK7qD2Q

Keep Your Hands Off My Doritos and My Mom!

I feel this advertisement does an excellent job persuading consumers to buy Doritos within the 30 second time frame of the commercial. This commercial incorporated a plot, showcased the product, and showed the brand name all in half a minute. The commercial starts out as a women answers the door for her date. The woman then introduces her son to her date and leaves the room for a moment. While the son and mother’s date are alone in a room, the date tries to schmooze with the child, but makes the mistake of grabbing one of his Doritos. The little boy slaps his mother’s date, motions for him to put the Dorito back, and tells him to keep his hands off his mom and his Doritos.

The little boy hitting his mother’s date conveys to the audience that Doritos are superior to other snacks because not only is the little boy not willing to share them, he will fight for them. By showing that Doritos are superior to other snacks, this advertisement’s message conveys that Doritos are not a homogenous shopping product, but a heterogeneous product to the receivers who are the potential consumers.

The competitive environment for the snacks market is extremely aggressive because not only are there a lot of snack products in the market, there are also a lot of off brand products that are almost duplicating brand name products. The actors in the commercial lead the customer to believe that Doritos are a delicious snack because the boy is as protective of his Doritos as he is his mother. The commercial also ends by showing the Doritos logo; both of these tactics used together gives the product gratification and the brand recognition.

This advertisement packs a powerful punch for the small time slot given for the commercial. While it is necessary for any commercial to influence the customer to buy their product, it is especially important for this commercial to be successful because it was aired during the Superbowl in 2010 and the cost of getting one of the coveted commercial spots is extremely high. Doritos deserves a pat on the back for not only for successfully marketing their product, but providing their potential customers with a good laugh.

Click here to view commercial!