The Hooters of Haircuts

Lady Jane’s Haircuts for Men

I first saw advertising for Lady Jane’s at a Detroit Tigers baseball game and I thought to myself, damn I wish we had that where I live. Well now Ann Arbor has Lady Jane’s and it was almost everything I had expected. I walked in and immediately noticed the billiards table, damn should have brought some friends along I guess, so I could have won a free haircut off them. As I walked past the billiards table I notice two flat screen televisions in front of eight leather recliners. I sat down to take in the view which was a couple of cute girls and the St. Louis Cardinals spring training game (my team). I then signed into the computer system where I got to choose my girl from a picture of the girls in a party setting. One girl was at the club in an outfit on a pole to give you an idea of the photos. After I chose my girl I was seated in a leather barber’s chair where I was able to continue to watch the ballgame while I got my haircut. My girl immediately told how poorly the business was run and how much she hated it there, while I was getting a shampoo rinse I overheard a manager saying on the phone “this is so stupid I mean nobody in the car was even drunk.” Honestly if were to go back to Lady Jane’s I would bring some friends and be as superficial as possible and pick the hottest girl that you see on the screen, because they only really know how to give one look and it was a faux hawk giving to all five guys who were in there at that time.

http://www.ljhaircuts.com/

http://www.youtube.com/watch?v=x1wnskdLdNE

Buy Glasses ONLINE!

With online shopping becoming more and more popular (Zappos.com). Warby Parker decided to take advantage of this. A 1-year old company based in New York City started by 4 friends from business school, Warby Parker is an alternative to the overpriced and bland eyewear available today. According to them prescription eyewear simply should not cost $300+. They think they can persuade people to shop online for glasses, with a combination of fashion, low prices, technology and old-fashioned customer service. By getting rid of traditional channels and engaging with customers directly through their website, their glasses brand Warby Parker is able to provide higher-quality, better-looking prescription eyewear for under $100. The Warby Parker aesthetic is vintage-inspired, with a fashion forward twist (inspired by MadMen) - and every pair is custom fit with anti-reflective, polycarbonate prescription lenses. They order the acetate for the frames directly from a supplier in Italy, have them made in the same Chinese factories the big companies use and the lenses are inserted in New York. They get rid of the middlemen. So one has to ask: How do you sell prescription glasses online?! How do I know they will fit me right because I can’t try them on? Actually you can! They have a Home try-on program, 5 pairs 5 days. You get to choose 5 pairs of glasses, they will ship them to you for free, you get 5 days to try them out get second opinions from family and friends, ship them back (on them), and then you can purchase them online. They walk you through how to give them your prescription, and have helpful tools online to choose the right frames for your face. Their target markets are hip younger people who want fashionable frames for a fraction of the cost. According to an article this January in the New York Times Defying Conventional Wisdom to Sell Glasses Online. Warby Parker has sold in the past year about 20,000 glasses.

Lebron James Vitamin Water Commercial - Defense Attorney - HD 720p

Product: Around late last year, Gleaciau Vatimin Water aired a commmercial featuring two times regular season MVP, Lebron James. The commercial gain popularity with consumers and commerical success;however, athletes like me refused to recognize the brand and have developed a brand rejection because the selected target market Vatimin Water was persuing was athletes. In addition, athletes claimed that vatimin water lackd sodium which is an electrolytes( ions that conduct electricity when present in chemical solution. Although the product gain some brand equity in the market, its overall strenth strenth in the market for sport drinks was lower than gatorade which took 77.1 percent Promotional Effort: Vatimin Water biggest success was selecting the right channel to advertise its product, but even so that wasn't enough. A great product and a great promotion is not enough to make a product successful. Vatimin Water need a great marketing strategy that blends the four p's together well.