Tuesday, February 22, 2011
Dead Space 2 is a game with a very specific target market: hardcore gamers who love to be scared. The creators of Dead Space and its sequel know that their game would never appeal to the masses, which is why they have decided to emphasize that fact in their marketing. In their commercials, they actually highlight the fact that the game is violent, gory, and to some, terrifying, all while showing how much your mom will hate it. While they might be trying to appeal to your inner need to rebel against your parents and society, I think they're also trying to say that they've found their niche, and they know it's not going anywhere. The only thing the ad doesn't highlight is the fact that while it's gory and violent, it contains a lot more depth than just hacking off limbs. It's an intense and mesmerizing gaming experience. Ultimately, it's a great game, and the ad is simple, funny, and shouldn't be taken too seriously.
Tuesday, February 8, 2011
senor wong

This restaurant in Downtown St.Paul is amazing, Not just for the food and drink but most importantly for the name. Their marketing is top notch and with the name Senor Wong the owners have completely zeroed in on their target market. The twin cities have a very large ethnic population of both southeast asian and latino origins. Senor Wongs product is both food and drink infused from both cultures and also entertainment, the place is divided into two sections of bar and lounge and then semi fine to casual dining. Senor Wong


Ways To Enjoy Chicken Parts Different Styles
In A Wine And Cream Sause, Herbs Slow Poached In Oven.
Marinated In Wine Herbs And Poached In The In Oven.
Stuffed With Foie Gras Bacon, White bread, Baked In A Oven
Marinated And Soaked In Buttermilk Then Deep Fryed.
Floured Dipped In Bread Curbs Into Egg Wash Then Deep Fryed.
Poularde breese chickens from france in A Bladder With Root Vegetables truffals White Wine Baked In A Oven.
Sunday, February 6, 2011
Fatal Frame IV: Mask of the Lunar Eclipse
I think that this ad is either very good or good enough for the product (P). Its target market are those with the video game system, “Wii”, and those who enjoy survival-horror video games, as well as this brand. In the Japanese society and, possibly, the U.S., this ad presents a sense of fear and excitement. These senses are made by the visuals of a terrified consumer-actress with audio from the video-game. This ad supports the macro-marketing of Japan’s marketing-games through horror and excitement. Other than that, I don’t think that these types of horror-brand would affect the cultural and social environment very much, since Japan has always been filled with people who enjoy this type of brand, especially among the teenagers and college students. I also think that the pricing may be quite expensive (¥8,600 = $83.35), but since Japan is a costly place (P) it’s considerable and understandable. How good is the scare? The product (P) is worth its price (P).
Commercial Translation
Translation of Ad 1:
Girl: “Don’t look. Don’t look. Don’t look. Don’t look, because it is definitely there! Because it is definitely there!— Oh, there’s nothing there…sniff”.
Subtitle: “Use Wii to test your courage” (Subtitle comes before title)
Title: “Zero: Mask of the Lunar Eclipse”(English Title: “Fatal Frame IV: Mask of the Lunar Eclipse”)
Translation of Ad 2:
Girl: “Grab my hand—EEK!—grab my hand, hurry! It’s here… Hey, it’s here!! EEEEK!! Please forgive me! I’ll do anything!— I’m so sorry!!—.
Subtitle: “Use Wii to test your courage” (Subtitle comes before title).
Title: “Zero: Mask of the Lunar Eclipse”(English Title: “Fatal Frame IV: Mask of the Lunar Eclipse”).
Translation of Ad 3 & 4 isn’t needed since the subtitles and titles are the same as above and there is no speech.
--Andrew Cardon