I recently received a Groupon for a Shellac manicure. The promotion appealed to me. I purchased the Deal of the Day and visited the salon that was advertising a week after my coupon purchase. The service at the salon was very good and the products that she used were too. The Shellac products are manufactured by two companies and distributed (place) direclty to salons through personal selling (promotion). After two services, I was disappointed that my nails did not stay polished the two weeks; they barely stayed 4 days. I complained and questioned but nothing. I decided to try a new salon that offered the serivce as I assumed it might be the salon's service (product) not the actual product.
I tried a new salon that was reccommended by a friend (word-of-mouth advertising). The service at the salon was top-notch, I was even given a promotional new customer packet with coupons. The technician explained how the product work and why she conducted certain steps to aid in the product working. The technician even gave me free products (promotion/service) to help manage my nails over the next two weeks. Service is an important part of marketing and although coupon promotions like Groupon can help you drive business, you must have the product and service to keep it because good competition can easily take away customers you generated through your marketing efforts. Maybe the Shellac products are the problem but regardless, the salon has a new customer and definetly a new advertiser!
Sample #2, Mrs. Hurns
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