Test Post

This is a test post of the Old Spice Commercial. Ford Motor Company fdsfsdfas

Promotion, Service and Product

I recently received a Groupon for a Shellac manicure. The promotion appealed to me. I purchased the Deal of the Day and visited the salon that was advertising a week after my coupon purchase. The service at the salon was very good and the products that she used were too. The Shellac products are manufactured by two companies and distributed (place) direclty to salons through personal selling (promotion). After two services, I was disappointed that my nails did not stay polished the two weeks; they barely stayed 4 days. I complained and questioned but nothing. I decided to try a new salon that offered the serivce as I assumed it might be the salon's service (product) not the actual product.

I tried a new salon that was reccommended by a friend (word-of-mouth advertising). The service at the salon was top-notch, I was even given a promotional new customer packet with coupons. The technician explained how the product work and why she conducted certain steps to aid in the product working. The technician even gave me free products (promotion/service) to help manage my nails over the next two weeks. Service is an important part of marketing and although coupon promotions like Groupon can help you drive business, you must have the product and service to keep it because good competition can easily take away customers you generated through your marketing efforts. Maybe the Shellac products are the problem but regardless, the salon has a new customer and definetly a new advertiser!

Sample #2, Mrs. Hurns

Chrysler: We Built Things

I think this is very good advertising as it tugs at the emotions of the AMERICAN target market by tracing the roots of manaufacturing to America. The emotions are built up through the visuals and the music to show Chrylser as a strong brand with a luxury appeal. The commercial leverages the current macro-marketing mood by focusing in on America and our economic history. Outside of the commercial, I think the pricing may be to high, specifically since the target market is so broad and luxury may be a leap for the traditional market of the Jeep Brand. In addition, what other things is the company doing to represent an integrated marketing approach? The ads differ greatly when they run and I am not sure if the other promotions are consistent (direct mail, dealer incentives or auto show presentation). The message is good but maybe not executed consistently. Also, the price "P" may not fit with the brand and the target market.




Sample Application Assignment - Mrs. Hurns (used the Edit HTML view to add video)

Application Assignment

Students will be posting their own example/experience here prior to class.  The posting can include web and/or video links.  There should be a summary that includes three marketing concepts. The concepts should be applied in a summary with the student's opinion about the example/experience.  The student will share the example in class from this site.  Grades will be based on the application of the three concepts in the summary along with the correct use of the terms and ideas.