Over the past year All State Insurance has introduced a new character in their commercials. We all have seen him and, some of us probably feel like we know him. His name is Mayhem. The Mayhem character represents the actual mayhem that can happen to anyone. Mayhem has been a toddler in your back seat, a fallen tree branch, a teen girl driver, and even a raccoon in your attic.
According to this article I read, All state’s target market with these commercials are called “bohemian mixers.” They are college graduates, they keep up with trends, and usually are under the age of 55. I feel All State reaches out to many more people, mainly generation Xers and Yers, because they are so humorous.
I love these All State advertisements. I think they are clever, funny, and they easily grab your attention. The use of Mayhem in multiple commercials and advertisements I think creates a relationship with consumers. They are able to relate to the situations happening in the commercials.
All state made a created a great campaign for themselves with Mayhem. They reach out to many different types of target markets, and the ads are known for their humor. I hope the continue to make many more of these ads. Check out this link to read an interesting article about the behind the scenes of the Mayhem character.
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