New beverages are coming and going in our society all the time, but one that will always be around is beer. People will be drinking beer whether they have the money to spend on it or not, so beer companies do not have to worry about that. What they do have to worry about is how they are going to get the consumer to choose theirs over the many other competitors. One of the biggest ways of doing that is using television commercials. Dos Equis uses a very clever and effective way to market their beer in using "the most interesting man in the world" commercials.
When they are putting their commercials together they are mainly focusing on the men of the world because it is natural for "men to drink beer". By using the most interesting man in the world and all the catchy things that he is capable of doing it attracts a lot of men, including college students who are a large part of the people that are buying beer. It is a great idea because they basically can tell us that he can do anything so the ideas are never ending.
I think these commercials are great marketing ideas for Dos Equis. They hit their target market on the nose and had great success with it. Who doesn't want to be like the "most interesting man in the world"? He does awesome things none stop and drinks beer while he is doing it, can't beat that.
http://www.youtube.com/watch?v=9J8oJ0oEN70
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